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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Projections show CTV ad spending will hit $34.49

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Projections show CTV ad spending will hit $34.49

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article thumbnail

7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Projections show CTV ad spending will hit $34.49

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A quick guide to in-game advertising, the next game changer for marketers

illumin

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards.