Digiday

FEBRUARY 27, 2025

As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

Header Bidding 47

Header Bidding Ad Tech Impressions Audience 47

YieldBird

JANUARY 22, 2025

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex. Will there be other challenges to come?

Advertising 52

Advertising Banner Education Cookies 52

PubMatic

APRIL 25, 2024

Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.

Audience 83

Audience Cookies GDPR Retargeting 83

Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. A MediaPost analysis shows that ad-supported media’s share of consumer time fell to 46.6% Salesforce and Adobe released a report stating U.S.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. The ECJ rejected the company’s appeal against a €2.4

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. The lab will carry out research to measure viewer response to new ad formats, as well as developing tools for video content providers.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

OCTOBER 25, 2024

“With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. The news follows last week’s announcement that DV would measure Spotify video ads.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52