Digiday

MARCH 25, 2025

According to LUMA Partners’ 2024 Full Year Market Report, the digital media and marketing ecosystem experienced a 13% annual increase in overall mergers and acquisitions compared to the previous year. Some have even tipped a return of initial public offerings in the space in 2025. Continue reading this article on digiday.com.

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PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

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Media Retail Education ROI 62

Adweek

OCTOBER 31, 2024

This article is part of ADWEEK's Ultimate Guide to Retail Media. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web. The stakes are higher for 2025 with retail media expected.

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illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

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Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

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illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

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Exchange Wire

APRIL 2, 2025

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics.

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Ad Monsters

FEBRUARY 20, 2025

From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity. Ecommerce ad spending is projected to grow 12.5% in 2025, and the U.S. Here are six themes that emerged from the day.

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VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

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Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The discussion also tackled the elephant in the room: Google’s stranglehold on the ad tech ecosystem.

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VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

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Digiday

MARCH 27, 2025

Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?” ” The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish. This is a member-exclusive article from Digiday.

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Adweek

SEPTEMBER 30, 2024

Global adtech platform Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail.

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Retail Media Ad Tech 284

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

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Ad Tech Daily

MARCH 5, 2025

Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK:The Association of Online Publishers (AOP) has released the Digital Publishing: Outlook and Priorities for 2025 report, summarising (..)

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illumin

JANUARY 20, 2025

CES wasnt just gadgets this year, the illumin team took on Las Vegas ready to talk all things retail media. Retail Media (RM) has experienced unprecedented growth over the past few years. So far, traditional retailers’ growth has come mainly from repurposed marketing budgets, which were used to test the value of retail media.

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Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Since making the switch more than fifteen years ago, she has worked in different facets of media planning, wearing many hats. There are many paths toward a career in ad tech, and not all of these are linear.

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Education Ad Tech Media ROI 97

Ad Monsters

JUNE 27, 2024

Today in collaboration with AdExchanger and Prohaska Consulting, we introduced Ad Tech Accelerator, a first-of-its-kind initiative to provide media professionals and executives with the advanced strategic and tactical training needed to thrive in the increasingly complex world of ad tech operations and revenue strategy.

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VideoWeek

FEBRUARY 11, 2025

In this week’s Week in Charts: LiveRamp casts a wide net for AI partnerships, blunt brand safety tools demonetise Super Bowl content, and Criteo stock jumps at retail media growth. But while the company’s performance media revenues fell in every quarter, the retail media business saw consistently strong growth.

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Retail Ad Tech Media Agency 52

Digiday

FEBRUARY 9, 2025

Peters claims ads will be a priority part of our roadmap for several years, dubbing 2025 as a transitionary stage of its rollout whereby it will switch gears from crawl to walk. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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More About Advertising

FEBRUARY 5, 2025

Media intelligence company Meltwater and We Are Social have released Digital 2025 looking at trends in the market. Key highlights include: YouTube is now the world’s most used social media platform, with an active user base 16% larger than second place WhatsApp; Facebook, Instagram and TikTok round out the top five.

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Media Advertising Marketing Ad Tech 59

Playwire

APRIL 10, 2025

While curation fees appear to be in line with industry norms, their non-transparent nature represents a step backward for the ad tech industry. Key Points Sell-side inventory curation is moving both strategic control and margin away from DSPs toward sell-side technology platforms.

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illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. This is where some solutions fail.

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Retail Media Viewability Impressions 52

Digiday

APRIL 10, 2025

Related Insights The Programmatic Publisher The outlook for ad tech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoos demand-side platform, but who would buy such an asset, especially in this market?

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VideoWeek

APRIL 9, 2025

But there are challenges with defining home page ads’ place within a media plan, since they’re not pure video placements. Filmed at New Video Frontiers 2025 in London. Follow VideoWeek on LinkedIn.

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Media Audience Advertising Ad Tech 52

Ad Tech Daily

FEBRUARY 11, 2025

XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact NEW YORK — XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. […] The post (..)

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Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

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Ad Tech A/B Testing Viewability Finance 110

VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. percent, with digital media channels once again seeing the highest growth rates. Total growth for the year is expected to sit at 10.8

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VideoWeek

JANUARY 22, 2025

VideoWeek has a new sibling, FutureWeek , a new publication providing both clarity and critical analysis of how AI is changing media and marketing. AI is here, its transforming every aspect of every industry, and media and marketing are moving faster than most. The AI revolution is not only very real, its truly historical.

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Media Marketing Ad Tech MarTech 52

Exchange Wire

DECEMBER 11, 2024

As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. The post 2025 Predictions: Innovation appeared first on ExchangeWire.com. From artificial intelligence to CTV, these innovations present both opportunities and challenges.

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VideoWeek

AUGUST 23, 2024

WPP’s media arm GroupM still believes the Sandbox will have a significant role to play in the future of digital advertising. Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025.

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VideoWeek

APRIL 10, 2025

But with the media more fragmented and complicated than ever, it’s imperative that broadcasters set their egos aside and engage in collaboration. Filmed at New Video Frontiers 2025 in London. Follow VideoWeek on LinkedIn.

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Media Marketing Ad Tech 59

VideoWeek

MARCH 21, 2024

Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The report suggests the growth will be largely driven by offsite programmatic retail media platforms. billion in 2025, making up 23.5

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Retail Media ROI Ad Tech 98

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . billion by 2025. CTV ad spend is expected to grow by 14.4% CTVs are giving smartphones a run for their money.

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Ad Tech Viewability Real Estate Entertainment 95

VideoWeek

MARCH 27, 2025

But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. 2025 is when well see this happen. Scope3 has launched the new Agentic Media Platform, leveraging Agents to understand every ad impression.

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Ad Tech Daily

OCTOBER 24, 2024

Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership.

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VideoWeek

OCTOBER 8, 2024

The Coalition for Privacy Compliance in Advertising (CPCA), a new industry body launched this year, has announced it is working with the UK’s data regulator the Information Commissioner’s Office (ICO) to develop a new privacy certification in the UK for ad tech companies.

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