VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent forecasted for 2025. percent and 0.7

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Marketing Video Ads Media Advertising 110

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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Adtelligent

JULY 19, 2022

billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Video ads are among the most engaging ads available online.

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Advertising Video Ads Banner Display Advertising 98

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

illumin

OCTOBER 6, 2023

Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads. Not only that, but these ads can be longer as well, since viewers are watching a more substantial piece of content. Since short videos can only sustain short ads, shown between videos, YouTube is feeling a loss in ad revenue.

Media 89

Media Audience Ad Tech Video Ads 89

Ad Monsters

FEBRUARY 11, 2025

The electrifying Kendrick Lamar halftime aside, Super Bowl LIX was more than just a football game between two teams this year, it was an ad tech laboratory. From AD-IDs measurement precision to CTVs rising dominance, heres what the data reveals about the evolving future of advertising.

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Ad Tech Audience Impressions Advertising 71

illumin

APRIL 16, 2024

Sports streaming will boom in the next year too, so 2025 will likely be even bigger. Be sure to check out the Most Viewed Video Ads: March Madness 2022 and The best ads of the NBA Finals 2023. Made for marketers Learn how illumin can make your ads great too Get started! After ESPN, FOX, and Warner Bros.

Audience 52

Audience Ad Tech Video Ads Advertising 52

illumin

NOVEMBER 24, 2023

According to recent estimates, mobile ad spending in the US is projected to reach $53.9 billion by 2025. Silent ads are making a splash A greater number of website users are opting to scroll in silence. According to recent data ,66% of users dislike video ads that automatically play with sound. Follow @illuminHQ

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Advertising Mobile Ads Click Through Rate Impressions 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

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illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Smart-Hub

OCTOBER 5, 2022

In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with. What kind of ads can be set up in a mobile app?

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Banner Advertising Video Ads Rich Media 40

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

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Audience Video Ads Media Agency 52

VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. 1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster.

Food 52

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VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. TPA Digital Launches Ad Tech Accelerator.

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Ad Tech Agency Media Audience 98

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. While 29 cents are spent on ad tech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites.

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Video Ads Media Agency Ad Tech 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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Video Ads Marketing Ad Tech Media 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The result meant net revenues were down 0.8

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. billion payout for the MLS contract.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. The publisher appears to be running video ads within the feed.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

illumin

JANUARY 22, 2024

for 2023-2025 (Source: eMarketer) This comes as Meta continuously develops and improves its app , bringing in new features such as rolling out a web experience for Threads, testing keyword search for New Zealand, Australian and Spanish markets, and conducting focus groups to digital creators to better understand the market.

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Advertising A/B Testing Retargeting Conversion 52

VideoWeek

SEPTEMBER 1, 2023

As a result, the UK HFSS has been pushed back multiple times in order to give the industry time to prepare – it’s now not due to come into force until October 2025. Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. ” The Week in TV MFE Secures 3.4

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Ad Tech Media Brand Lift Audience 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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VideoWeek

OCTOBER 28, 2022

Sky Media Invites Ad Tech Companies to ‘Innovation Sprint’. Sky Media has invited ad tech companies to pitch their technology to feature in its inaugural ‘Innovation Sprint’. Disney renewed its contract with Formula 1 this week, keeping F1 races on ESPN through the 2025 season. Ad of the Week.

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Advertising Marketing Ad Tech Non-Profit 52

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

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Non-Profit Cookies Audience Ad Tech 52

VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. This study will help the FTC ensure that social media and video streaming companies are doing everything they can to keep scammers and deceptive ads off their platforms.” percent year-on-year. RTL says it now has 5.5

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illumin

DECEMBER 3, 2024

Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. Aim for quality over quantity, targeting only the most relevant audiences.

Advertising 106

Advertising Marketing Ad Inventory Impressions 106

YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Will that change in 2025? Will that change in 2025?

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Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Disney+ Subs to Outnumber Netflix in 2025. Top Stories.

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Impressions Ad Tech Media Agency 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric.

Media 52

Media Ad Tech Agency Non-Profit 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

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