2025 Ad Tech Viewability 
illumin
DECEMBER 9, 2024
Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Certain platforms may also only report on viewable impressions. Follow @illuminHQ
Ad Monsters
APRIL 24, 2024
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.
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Ad Monsters
JANUARY 6, 2023
In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . billion by 2025. CTV ad spend is expected to grow by 14.4% Both Tech Lab advancements from the IAB (i.e.
illumin
NOVEMBER 14, 2024
eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). The medium is also on pace to continue its growth in 2025, when it is expected to make up 20% of digital ad spending, surpassing $67 billion USD.
YieldBird
JANUARY 22, 2025
Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex. Viewability is important, will be important, but probably not enough. Will there be other challenges to come?
Digiday
JANUARY 22, 2023
AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” billion, accounting for 69% of the overall expenditure on media ads. billion in 2024 and surpassing $800 billion by 2025.
VideoWeek
MAY 17, 2024
Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.
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