VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. TPA Digital Launches Ad Tech Accelerator.

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YieldBird

JANUARY 22, 2025

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex. Viewability is important, will be important, but probably not enough. Will there be other challenges to come?

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Digiday

JANUARY 22, 2023

AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” billion, accounting for 69% of the overall expenditure on media ads. billion in 2024 and surpassing $800 billion by 2025.

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VideoWeek

MARCH 28, 2024

AudienceXpress Plans to Integrate iSpot Data Into its Platform Comcast-owned ad tech business AudienceXpress announced a deal with alternative measurement provider iSpot to evaluate how iSpot’s national TV ratings can be folded into the AudienceXpress platform.

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VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. Levine was previously SVP and Head of Product.

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VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. percent, with online ad revenues forecast for 12.7 The digital economy is set for compound annual growth of 9.6

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VideoWeek

OCTOBER 25, 2024

Meta said the system is currently in “early testing” DoubleVerify to Measure LinkedIn Video Ads DoubleVerify, a measurement and verification firm, is expanding its media quality measurement to video ads on LinkedIn. The news follows last week’s announcement that DV would measure Spotify video ads.

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VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. Added to the 22 percent from digital advertising, “this means one-third of Channel 4’s income was not from linear advertising,” the company said.

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YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Will that change in 2025? Will that change in 2025?

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VideoWeek

DECEMBER 20, 2024

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. and what can I do about it?,

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VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. percent in 2024.

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