2025, Advertising and Brand Lift

Cookieless Advertising for Automotive Advertisers

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising

Advertising Cookies Brand Lift Conversion

How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce

eCommerce Retail Audience Brand Lift

Roblox adds programmatic in-game advertising in 2024

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising

Advertising Brand Lift Ad Tech Video Ads

What’s Old is New Again in Digital Advertising

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift

Brand Lift Advertising Cookies Impressions

YouAttest Launches Enterprise Edition of Identity Governance Solution

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. billion by 2025, at a Compound Annual Growth Rate (CAGR) of 22.3 Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. billion in 2020 to $5.7

Brand Lift

Brand Lift Healthcare MarTech Marketing

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

Ek says it observed the accounts of 5,000 of its members who had opted out of personalised advertising on Meta services, and saw that targeted ads were still being run. The watchdog is inviting feedback on the draft guidance, with responses to be submitted by 23rd May 2025. Today is an exciting day for me and us at Taboola.

Media

Media Marketing Agency Brand Lift

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Google has denied Rumble’s claims.

Retail

Retail Media Ad Tech Audience

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

Reporting campaign delivery against all the major trading audiences is a big step forward, providing advertisers and agencies with even greater accountability for their investment in advertising on linear and VOD services,” said Barb chief executive Justin Sampson. A similar gap exists in digital video too. Read on VideoWeek.

Audience

Audience Video Ads Media Agency

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

Advertisers will be able to target their campaigns based on programmes, genre, viewer demographic and device-type, according to the commercial broadcaster. The new corporate structure is expected to be in place by mid-2025. “Our Brand lift technology delivers exactly that.

Ad Tech

Ad Tech Media Brand Lift Audience

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

The Trade Desk CEO Jeff Green said at the time: “The Trade Desk is not entering the supply side of digital advertising, and will not provide supply side services”. For fashion brand Gap however, the reverse is true. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration.

Retail

Retail Media Non-Profit Ad Tech

2025 is the year for B2B brands to embrace CTV

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift

Brand Lift Brand Awareness Audience Conversion

Looking at augmented reality (AR) in advertising

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising

Advertising Conversion Rate Pop-Up Brand Lift

When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

Ad Monsters

JANUARY 24, 2025

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. For an excruciating 14 hours, consumers, content creators, and brands lamented TikTok’s loss. TikToks growing dominance, evidenced by $4.8

Ad Tech

Ad Tech Brand Lift Audience Advertising

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

Bauer Media Buys Clear Channel’s Europe-North OOH Business for $625 Million European media group Bauer Media, which owns a host of major magazine titles and radio stations, this week announced it has agreed a deal with out-of-home (OOH) advertising business Clear Channel Outdoor to acquire its Europe-North business for $625 million.

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

Cookieless Advertising for Automotive Advertisers

How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Trending Sources

Roblox adds programmatic in-game advertising in 2024

What’s Old is New Again in Digital Advertising

YouAttest Launches Enterprise Edition of Identity Governance Solution

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

2025 is the year for B2B brands to embrace CTV

Looking at augmented reality (AR) in advertising

When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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