Remove 2025 Remove Advertising Remove Clickbait
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Marketers move beyond the basics of ChatGPT with new tools

Digiday

” The same day that OpenAI announced its pilot subscription plan, content recommendation company Taboola announced a new beta test with ChatGPT for advertisers to generate campaigns informed by past ad performance data from past campaigns with Taboola. Right now, the waitlist is only available for U.S.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

Ad Tech 52
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Digital Advertising Malware in 2024: Lessons for 2025 and Beyond

Ad Monsters

Every season, malvertising mutates, revealing new tactics designed to evade detection and inflict harm across the digital advertising ecosystem. Malvertisers are increasingly exploiting social engineering tactics to deceive users, with holiday shopping events like Thanksgiving and Black Friday fueling a surge in clickbait scams.