Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Read on for his insights on how auto advertisers can adapt to a privacy-first model. Whats your biggest piece of advice for automotive advertisers when it comes to dealing with signal loss?

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Exchange Wire

JANUARY 7, 2025

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [.]

Advertising 116

Advertising Cookies 116

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Chromes dominant market share meant advertisers couldnt rest on their laurels.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. Processing.

Cookies 99

Cookies SEO MarTech Marketing 99

Basis

APRIL 24, 2024

Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” This time, to an as-yet unannounced time beyond Q4 2024.

Cookies 105

Cookies Media Advertising Marketing 105

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. CTV growth Cementing its place as a critical advertising channel in a post-linear TV world.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Ad Monsters

DECEMBER 19, 2024

From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape. Lets revisit the news that defined the year and explore whats next for 2025. Pinterest entered the AI game with Performance+ , an ad tool designed to drive efficiency for advertisers.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. advertising standards body, is calling out its own members , demanding “less incrementalism and more burning impatience.” The reason?

Cookies 111

Cookies Advertising Conversion MarTech 111

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s We sat down with their U.K.-based

Advertising 109

Advertising Cookies Machine Learning Ad Server 109

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Equally important is how both acquisitions address the changing advertising landscape. Here we are a few months later, and another target is catching the eye of large agencies in particular.

MarTech 68

MarTech Agency Cookies Marketing 68

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Exchange Wire

FEBRUARY 5, 2025

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [.]

Audience 52

Audience Cookies Media Advertising 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. What’s The State of Digital Audio Advertising In 2024? Talk about tak[in’] it on the run !

Advertising 105

Advertising Cookies Audience Banner 105

AdExchanger

MAY 14, 2024

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for organizations to prioritize addressability has never been greater.

Cookies 98

Cookies Marketing Advertising 98

Ad Monsters

SEPTEMBER 10, 2024

We explore what this means for advertisers, publishers, and the future of CTV. They’ve been working on this project since the pandemic, and are said to go live in 2025. This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. For advertisers, that’s the holy grail of targeting.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

SEPTEMBER 25, 2024

The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome.

Cookies 105

Cookies Advertising Ad Tech Marketing 105

YieldBird

JANUARY 22, 2025

Its still a lot of challenge to conceptualize the ad experience and try to figure out if advertisers are going to buy it programmatically – if not, try to sell them directly. Google retreated from planned extinction of third-party cookies. Also, I mentioned quality, which is important in advertising.

Advertising 52

Advertising Banner Education Cookies 52

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

Media 52

Media Advertising Retail Cookies 52

Basis

NOVEMBER 5, 2024

And with the recent attention the channel has received from consumers and advertisers alike, ensuring brand safety and preventing ad fraud on CTV adds an additional layer of difficulty for teams. billion in 2025 , representing 9.6% but it’s doubly so for marketers. of total digital media ad spend. Yes, please!)

Advertising 104

Advertising Audience A/B Testing Viewability 104

Martech

APRIL 12, 2022

The aim is to better authenticate IDs amid the decline of 3rd-party cookies and maximize monetization of Brightcom’s publishers’ portfolio. . Intent IQ supports third-party cookie and cookieless environments, such as Safari and the future Chrome. billion by 2025, from $1.1 Get the daily newsletter digital marketers rely on.

Cookies 98

Cookies MarTech Audience Advertising 98

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 111

Cookies Ad Tech Retail GDPR 111

illumin

NOVEMBER 14, 2024

Measurement is critical to all advertising – retail media is no exception. The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. One of the keys to getting the most out of it (like any form of advertising) is measurement.

Retail 52

Retail Media Viewability Impressions 52

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago.

Audience 95

Audience Cookies GDPR Retargeting 95

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Will AI continue its head-spinning rise?

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Adtelligent

FEBRUARY 25, 2025

For too long, publishers have relied on tech giants to power their programmatic advertising. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Owning the process ensures there are no blind spots.

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

For too long, publishers have relied on tech giants to power their programmatic advertising. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Owning the process ensures there are no blind spots.

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Relevant-Digital

APRIL 23, 2024

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory.

Cookies 52

Cookies Ad Inventory Advertising 52

VideoWeek

NOVEMBER 15, 2024

Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers. These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Others created workarounds for the cookie loss and lost IDs. No Cookies? Read more….

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

VideoWeek

APRIL 25, 2024

Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. VideoWeek spoke with leaders from across the industry to hear their views: Belle Cartwright, Global Tech Acceleration Lead, EssenceMediacom Is this good news for advertisers and publishers? Yes, it is.

Cookies 52

Cookies Ad Tech Advertising Marketing 52