VideoWeek

AUGUST 23, 2024

Small businesses have historically been largely kept out of TV advertising due to the high spend required to run a nationwide campaign. But CTV, where a lot of viewing is on demand and ads can be targeted, is a much more attractive proposition for SMEs. Read more on VideoWeek.

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Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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Digiday

SEPTEMBER 20, 2022

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

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VideoWeek

AUGUST 8, 2023

The group also announced plans to cut 1,000 jobs by 2025, with 700 layoffs in the publishing division, and 300 in other RTL Deutschland businesses. Like its fellow European players, RTL cited the challenging TV advertising market, particularly in Germany (which is also ProSieben’s main market). billion guidance previously issued.

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VideoWeek

AUGUST 5, 2022

Discovery aims to reach 130 million global subscribers by 2025. Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Warner Bros. billion, from its previous estimate of €7.4

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Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Why Is Mobile Marketing Shifting to Privacy-First Advertising? The advertising world is moving towards a privacy-centric future and marketers must adapt.

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VideoWeek

MARCH 14, 2025

The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. Advertisers deserve easier ways to plan and manage their streaming TV spend, said Kelly MacLean, Vice President of Amazon DSP. Read more on VideoWeek.

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Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Behavioral advertising vs. contextual advertising . Behavioral targeting.

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Clearcode

OCTOBER 21, 2024

The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. While some stakeholders welcomed the initiative as a necessary step toward protecting user privacy, others expressed concerns about its potential impact on the advertising ecosystem.

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Monetize More

MAY 16, 2023

The Growth Rate of CTV Revenues vs. Other Advertising Revenues Over the past decade, digital advertising has grown tremendously, and Connected TV (CTV) is one of the fastest-growing segments. Furthermore, post-pandemic, more people are spending time at home and streaming content, resulting in a surge of interest in CTV advertising.

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VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. Barb will take a seat on the MRC board of directors, and will work with the organisation in evolving measurement standards for the media and advertising industry.

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VideoWeek

MARCH 17, 2023

percent drop in TV advertising revenues. RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. Channel 4 Adds Xandr’s Invest DSP Channel 4 has added Xandr to its suite of demand-side platforms (DSP), the UK broadcaster announced on Thursday. percent year-on-year.

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

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VideoWeek

DECEMBER 8, 2023

Advertisers Waste Over One-Third of Programmatic Spend in ANA Report Advertisers could be wasting at least one-third of their programmatic spend, according to the Association of National Advertisers’ (ANA) latest supply chain transparency report.

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VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

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VideoWeek

FEBRUARY 16, 2024

“After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

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VideoWeek

NOVEMBER 8, 2024

AppLovin has established itself as a major player in monetising mobile gaming apps, working with both the buy-side and the sell-side (which in the mobile gaming world are often made up of the same companies, as apps run ads to attract users, who they then monetise through their own in-app advertising). It generated $1.2

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Why did mobile advertising spending grow in 2019? In the U.S., But is 2019 the tip of the iceberg? Answer: likely not.

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VideoWeek

DECEMBER 13, 2024

Advertisers will be able to target their campaigns based on programmes, genre, viewer demographic and device-type, according to the commercial broadcaster. The new corporate structure is expected to be in place by mid-2025. Meanwhile in France, lAutorit de la concurrence has authorised the merger without conditions.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

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VideoWeek

DECEMBER 1, 2023

It runs a mix of on-demand content and free ad-supported streaming TV (FAST) channels, and claims to be the most watched free TV and movie streaming service in the US. The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. billion worth of debt.

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VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before.

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VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. percent of advertising’s full payback but only accounts for 43.6 percent of full advertising-generated profit.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. percent YoY. The total includes $24.95

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. In 2022, the company launched OpenPath, a product enabling publishers to directly integrate with the DSP.

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VideoWeek

JULY 7, 2023

They also suggested the advertising partnership with Microsoft would end next year as Netflix builds out its own ad tech, and that the company is planning to introduce advertising to its growing gaming business. According to Reuters , advertisers have criticised the company for turning away its most engaged users.

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Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. People want to watch sports live, in real-time, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.

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AdPushup

MARCH 6, 2025

Read our blog to know the top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you. Be it supply-side platforms, metrics like eCPMs, or programmatic advertising trends relevant to publishers. We even discussed ways to improve ad [.]

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VideoWeek

APRIL 17, 2025

percent of companies surveyed by the IPA expect budgets to be up across the 2025/26 financial year, with at least some of this increased spend set to be allocated to traditional media channels. Looking further ahead, marketers are more optimistic about their budgets for the rest of the year. A net balance of +18.4 Read more on VideoWeek.

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VideoWeek

NOVEMBER 22, 2024

The shoppable offering, called Shop with Max, will use KERV’s technology to identify items within TV shows and films, and pair them with an advertiser’s catalogue, leading users to a shopfront via a QR code. The pan-European media group also forecast advertising growth in Q4, resulting in full-year growth around 5 percent.

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VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The social company doubled the number of active advertisers on Snapchat during Q4, driving revenues up 14 percent YoY.

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VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. This reflected contrasting seasonality for video advertising, with a 7.2 The Trade Desk’s share price fell by almost a third this week.

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VideoWeek

JUNE 28, 2024

In this week’s Week in Review: FIFA seeks new investment for its streaming service, GroupM and Tesco sign a landmark retail media deal, and the UN asks tech companies to move away from programmatic advertising. Third-party cookies were meant to be removed from Chrome this year, but in April Google pushed the deadline again to 2025.

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VideoWeek

DECEMBER 6, 2024

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Deregulation, lower interest rates, and even the prospect of inflation are all expected to benefit US advertising.

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VideoWeek

MARCH 21, 2025

. “With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun. This mismatch results in excess supply that isnt fully absorbed by demand.

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