Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 101

Retail Media Machine Learning ROI 101

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Understanding these developments will be crucial for businesses aiming to optimize their advertising efforts on the platform. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

PubMatic

APRIL 2, 2025

Retailers, commerce media companies, and advertisers alike arent just keeping pace; theyre actively defining the next phase of commerce media. Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions.

Media 62

Media Retail Education ROI 62

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Media Contact: Trish Borrelli Sr.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

FEBRUARY 5, 2025

The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Retail 113

Retail Media Marketing Manufacturing 113

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 123

ROI MarTech Marketing Agency 123

PubMatic

APRIL 3, 2025

The partnership between PubMatic and the Sports Innovation Lab’s Women’s Sports Club is at the forefront of this inevitable ascent, leveraging programmatic advertising to unlock new revenue streams, elevate brand engagement, and capitalize on the growing halo effect of sports content across digital platforms.

Advertising 67

Advertising Audience ROI Media 67

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up! Processing.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Video Ads Ad Targeting Conversion 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. CTV growth Cementing its place as a critical advertising channel in a post-linear TV world.

Media 52

Media Marketing Retail SEO 52

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? Start by reading: 55+ predictions for 2025 marketing trends 4. Get on the 2025 bandwagon by reading about UGC-style ads, best-performing creative hooks, and 10x-ing ad creative testing. Here comes your list.

Marketing 52

Marketing Media Audience ROI 52

Digital Remedy

APRIL 16, 2025

As new tariffs increase economic uncertainty, advertisers are under intense pressure to stretch their budgets and prove the value of every dollar spent. According to eMarketer, nearly one in four advertisers is considering pulling back on linear TV budgets as of March 2024. Moreover, 81% of U.S.

Marketing 87

Marketing ROI Audience Media 87

Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. Continue reading this article on digiday.com.

Machine Learning 65

Machine Learning ROI Agency Audience 65

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. These tools help track ROI and create valuable first-party data for future marketing efforts. ” Yes, I know.

Marketing 108

Marketing Finance ROI Media 108

VideoWeek

JANUARY 16, 2025

New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. Pressure to demonstrate ROI appears to be the top driver of this shift, cited by 60 percent of respondents. percent in 2024.

ROI 52

ROI Retail Agency Media 52

Martech

JULY 19, 2024

You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Zeta is now working with the top five advertising agency holding companies, which represents hundreds of brands. It’s the incumbent’s advantage.

MarTech 112

MarTech Marketing Agency ROI 112

Digital Remedy

APRIL 2, 2025

Strategic alliances with digital media activation partners with deep analytics and attribution capabilities can provide real-time insights, helping agencies fine-tune campaigns and maximize ROI. One of the most significant advantages is access to specialized expertise. Want to get started elevating your agency and drive lasting success?

Agency 66

Agency Marketing ROI Audience 66

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Single Grain

JANUARY 16, 2025

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Facebook Ads Facebook ads can help a high-ticket agency get more visibility when organic posts aren’t cutting it, and there are many ways to add a social media advertising strategy to a high-ticket sales funnel.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Ad Monsters

FEBRUARY 7, 2025

At IAB ALM 2025, leaders dissected the future of advertising, from AI’s rapid evolution to the open web’s fragile state. AI Is More Than Just Another ToolIts the New Creative Partner As a surprise to hardly anyone in the advertising ecosystem, AI was the unofficial headliner at ALM. Competition breeds innovation.

Retail 65

Retail Media ROI Ad Tech 65

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Media 98

Media Advertising ROI Entertainment 98

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Why Should You Use LinkedIn Advertising?

Advertising 98

Advertising Marketing CPC ROI 98

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience ROI Impressions 98

Karola Karlson

JANUARY 9, 2025

Before you decide whether trend report is something to test out in 2025 , there are many aspects to take into consideration. Now, we’ve ended up with a PDF-format 2025 Sales x AI Trend Report. Getting new customers and $$$, ideally at a positive marketing ROI. Ugh, so what is the goal of investing in a trend report?

ROI 52

ROI Marketing Communications Agency 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. Biddable delivers an unmatched level of agility allowing marketers to optimize campaigns in real time, respond to cultural moments as they unfold, and maximize ROI. Thats where biddable CTV comes in.

Fill rate 52

Fill rate ROI Audience Agency 52

VideoWeek

MARCH 21, 2024

Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. Over $20 billion of spend is expected to go to offsite programmatic retail media advertising this year, up $7.5 billion in 2025, making up 23.5

Retail 98

Retail Media ROI Ad Tech 98

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

Martech Series

NOVEMBER 7, 2022

Leading industry analyst Gartner says over 70% of new IAM implementations by 2025 will be Converged. This reduces ROI and discourages customers from completing the purchase. The product was engineered specifically with features for the mid-market, and for easy implementation, management, and high ROI.

ROI 82

ROI MarTech Marketing Advertising 82