Adweek

JANUARY 22, 2025

Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. The success of advertising rests on clear, concise, and culturally considerate communication. Everyone was left a little shaken following Mark Zuckerberg's.

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Adweek

JANUARY 9, 2025

In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. TikTok ban is not putting off advertisers from committing ad spend to the platform.

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Martech

JANUARY 3, 2025

Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29

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Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.

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AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

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Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

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Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. AI-assisted email scheduling No 2025 list would be complete without mentioning AI-powered advances. The post 5 email marketing tech essentials for 2025 success appeared first on MarTech. Dig deeper: Email marketing strategy: A marketers guide 2.

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Marketing A/B Testing MarTech Agency 112

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

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Cookies Ad Tech Marketing Advertising 96

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?

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Advertising Retail Pop-Up Media 88

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

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Marketing ROI Finance MarTech 104

Adweek

MARCH 22, 2023

billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron.

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Adweek

MARCH 24, 2025

More than 500 subject matter experts across the buy and sell sides were surveyed for IABs State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns.

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Adweek

MARCH 12, 2025

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.

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Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. There are signs that some of the big agency groups have got that message. next year and a further 3% in 2025. Why we care. in 2024, hitting $204.5

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Adweek

JANUARY 17, 2025

This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and.

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AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

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Marketing Machine Learning GDPR Conversion 52

AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry.

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Adweek

DECEMBER 11, 2024

Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. Offices in Bogota, Dubai, and London will follow in 2025. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo, and Singapore, starting with its first U.S. hub in New York.

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Agency 290

Adweek

DECEMBER 20, 2024

Volvo is shaking up its media agency roster for the first time in 25 years. Work will begin in 2025 after a brief. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., Germany, Sweden, Japan, Australia, Korea.

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Media Agency Marketing 299

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?

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Advertising Machine Learning Video Ads Ad Targeting 52

Adweek

SEPTEMBER 20, 2024

During London Fashion Week, the brand Chopova Lowena revealed its Chuckaboo spring/summer 2025 line, which includes frilly dresses, colorful leggings - and a handbag designed to hold a jar of Hellmann's mayonnaise. Agency Ogilvy UK collaborated with the designer to create the Margaret bag, named for Hellmann's cofounder Margaret Hellmann.

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Fashion Agency 289

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. As a podcast advertising agency , we’re exited to see what is on the horizon for companies looking to grow their business with podcast ads. Voiceovers and audio talent will see a huge increase in AI generated voices.

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AdvertiseMint

DECEMBER 28, 2024

The landscape of Google Advertising is set to undergo significant transformation by 2025, largely influenced by the evolution of artificial intelligence (AI) and increasing user privacy concerns. These innovations promise to alter how marketers approach digital advertising, presenting both challenges and opportunities.

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More About Advertising

FEBRUARY 12, 2025

The mental health of ad agency employees is an issue that persists despite all the efforts around flexible working and staff support packages. Calls to ad charity NABS’ helpline were up 22% to 5200 last year.

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Agency Advertising 52

Adweek

JANUARY 7, 2025

Agency Wieden+Kennedy Portland and DoorDash's in-house creative studio, Superette, will again partner to create the ad. DoorDash's Super Bowl 2025 commercial will run. After making Super Bowl history last year, DoorDash is returning to the Big Game to spotlight its membership program DashPass.

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Agency 275

Adweek

JANUARY 29, 2025

In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures.

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AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Consequently, the cost of a 30-second ad slot has seen a consistent increase over the years, now ranging between $7 million and $8 million as of 2025.

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Digiday

DECEMBER 29, 2024

Judging from the reaction to the news of Omnicoms planned acquisition of Interpublic Group near the end of 2024, theres a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will be vital for them to compete with each other. Continue reading this article on digiday.com.

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Agency Media Marketing 82

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

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Retail Media Audience Agency 259

Adweek

FEBRUARY 27, 2025

WPP's shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) - revenue less pass-through costs in 2024, down 1% on a like-for-like basis. 2.3% - decline in Q4 revenue less pass-through costs. 0 to 2%.

Agency 279

Agency 279

Digiday

DECEMBER 1, 2024

As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. As gaming evolved from an experimental area to a standard portion of brands’ media planning in recent years, agency holding companies responded by spinning up their own dedicated gaming divisions.

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Agency Media Marketing 64

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. TikTok advertising in 2025 is poised for significant advancements through AI technology, personalized content, and evolving community dynamics. It’s also headed to the Supreme Court about a possible ban.

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Advertising ROI Entertainment Video Ads 52

More About Advertising

JANUARY 13, 2025

Among many wise words about the Omnicom/IPG merger, Ad contrarian Bob Hoffman gives his prediction for actual ads (no longer the main priority for the ad holding companies he also says) in 2025: “In 2025, every TV spot will be required to have one husky white woman dancing, one older Black guy with a grey … The post Bob Hoffmans banker (..)

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Advertising Finance Media Agency 59

Adweek

SEPTEMBER 21, 2022

With Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space. The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K.

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Digiday

DECEMBER 31, 2024

Despite that, the expectation is that marketers and agency execs will continue to (and likely increase) the use of generative AI in 2025. Marketers are regularly asking questions about how creative agencies are using generative AI and how they can integrate it into the creative process for their brands.

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Agency Marketing Media Advertising 95

AdExchanger

JANUARY 13, 2025

Experimenting more with AI is an item on the top of many New Years resolution lists including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes.

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Agency 104

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

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Agency Conversion Rate Conversion Audience 52