AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

Retail 250

Retail Media Audience Agency 250

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. As a podcast advertising agency , we’re exited to see what is on the horizon for companies looking to grow their business with podcast ads. Voiceovers and audio talent will see a huge increase in AI generated voices.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. The Surge in Super Bowl Ad Costs The Super Bowl is one of the most-watched television events globally, with audiences spanning millions of people.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Adweek

MAY 16, 2024

On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Screenvision, the second-largest cinema ad seller in the U.S., Actor Alec Baldwin also.

Audience 297

Audience Media Agency 297

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? Client acquisition is more advanced.

Agency 52

Agency Conversion Rate Conversion Audience 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Martech

DECEMBER 5, 2024

This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. It considers brand guidelines and audience data for optimal impact. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. AdCreative.ai introduces THINK1.Ai:

MarTech 112

MarTech Food Machine Learning SEO 112

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. Contextual targeting will play a major role as well.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

MNTN

JANUARY 31, 2025

One NHL team, the Tampa Bay Lightning , wanted to take advantage of this time of year to drive ticket sales for key games in November and December, while also building excitement for the rest of the 2024 / 2025 season. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.”

Healthcare 98

Healthcare Fashion Audience Impressions 98

Martech

MARCH 3, 2025

And it’s your audience, your followers, who determine whether your content is incisive, innovative and insightful enough to be deemed “thought leadership.” Greater audience engagement means brand growth and (hopefully) more sales. Fancy titles don’t define a good leader. The people you lead do.

Audience 118

Audience Marketing MarTech Media 118

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. Ed Leahy, Head of Sales, PCH Media explores how leveraging first-party data, engaging in data collaboration, and prioritizing consumer privacy can position agencies for success.

Cookies 105

Cookies Agency Marketing Audience 105

Ad Monsters

DECEMBER 19, 2024

Lets revisit the news that defined the year and explore whats next for 2025. Yahoo This issue opened with a deep dive into DSPs cautiously dipping their toes into Googles Protected Audience API ( PAAPI ), testing privacy-focused solutions as the cookie crumble looms closer. DSPs, AI Tools, and TTD v.

Ad Tech 98

Ad Tech CPC Cookies Media 98

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The full certification programme will launch in early 2025, initially open to retailers before expanding to other participants in the retail media ecosystem in 2026.

Retail 59

Retail Media Agency Audience 59

VideoWeek

NOVEMBER 15, 2024

These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. But measurement challenges remain a barrier to change, according to the research, with 84 percent of respondents citing the lack of data and measurement between advertiser and agency to measure outcomes.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. The transaction is expected to close in the first half of 2025, subject to regulatory and shareholder approval. Read more on VideoWeek.

Ad Tech 59

Ad Tech Media Retail Agency 59

illumin

AUGUST 30, 2024

Spotify also introduced new ad formats, including video, and more expansive audience targeting. This is going to be crucial for the company’s advertising future, especially since its audience segments quadrupled to more than 100 last month. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection.

Marketing 113

Marketing Click Through Rate Conversion Rate Education 113

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making. Don’t bet on it: ChatGPT Revenue Surges 30%in Just Three Months.

MarTech 68

MarTech Ad Server Audience Entertainment 68

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Martech

FEBRUARY 9, 2022

Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. At one session, specifically focused on alternative identity solutions, most of the audience were adtech professionals.

Agency 98

Agency Marketing GDPR Cookies 98

Ad Monsters

MARCH 13, 2025

AdMonsters Sell Side Summit laid bare the tensionsand opportunitiesthat will define 2025. Instead of endless pitches, buyers are turning to clean rooms, audience propensity modeling, and real-time data sharing to determine where to spend. Buyers need proof that audiences convert, not just that they exist. RFPs are dead.

Media 57

Media Click Through Rate Audience Impressions 57

VideoWeek

MARCH 4, 2025

Quote of the Week Number of the Week Charts of the Week Netflix Revenues to Pass YouTube in 2025 Netflix is expected to surpass YouTube and Meta in video revenues this year, according to the latest forecast from research firm Omdia. The Academy Awards’ TV audience has fallen 60 percent since 2000, hitting an all-time low of 10.4

Ad Tech 52

Ad Tech Agency Audience Marketing 52

OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By enabling precise audience targeting, brands can better capture attention at the right moment, maximize impact, and measure and optimize in real time. Thats where biddable CTV comes in.

Fill rate 52

Fill rate ROI Audience Agency 52

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. With key state and local races in 2025, and seemingly ever-increasing political spending, political marketing practitioners can apply and optimize what theyve learned recently.

Advertising 79

Advertising CPM Impressions Video Ads 79

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. It covers 32 markets and provides insights from various stakeholders, including advertisers, publishers, and media agencies.

Media 52

Media Advertising Retail Cookies 52

Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.

Media 72

Media Agency Retail Machine Learning 72

illumin

JUNE 13, 2024

Amy Reinhard, Netflix’s President of Advertising, sha red the news : Netflix is planning to launch this exciting new platform by the end of 2025. The streaming giant is pushing forward, testing its new platform in Canada in 2024 with plans to launch in the US by Q2 2025. Rumors have solidified into concrete goals.

Marketing 105

Marketing Advertising Audience Agency 105

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. It isn’t even a Google thing, it’s an industry thing, adds Geoff Copps, SVP Audience & Identity EMEA at Kinesso, an IPG-owned performance marketing agency.

Cookies 72

Cookies Performance Targeting Audience Marketing 72