Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

illumin

NOVEMBER 28, 2024

Specifically, the company looks to improve its brand lift measurement through new partnerships. This includes a badging system that will more clearly delineate the specific skills and focus of each brand enrolled in the Roblox Partner Program.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Digiday

SEPTEMBER 19, 2022

Some influencers have gone on to make movies, sponsor products, open storefronts and launch their own brands. Most media agencies are making the effort to keep up with the advances of this form of marketing. It’s a tale as old as time,” said Kiara McKinney, founder of Boost PR, an agency working with influencers and brands.

Media 69

Media Agency Food Entertainment 69

VideoWeek

AUGUST 30, 2024

Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. “In Q3, we have begun working with our new media agency partner, Omnicom, and are modernising our capabilities,” said CEO Richard Dickson. percent average increase in brand lift, and a 3.1

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98