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Marketers move beyond the basics of ChatGPT with new tools

Digiday

Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy. Ad agencies are also building out their own platforms powered by OpenAI.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites. The MLB has introduced a similar streaming service for the San Diego Padres, and is considering launching its own D2C offering for the 2025 season. In the US in Q4, WPP saw a 4.5

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