Ad Monsters

DECEMBER 19, 2024

Lets revisit the news that defined the year and explore whats next for 2025. Yahoo This issue opened with a deep dive into DSPs cautiously dipping their toes into Googles Protected Audience API ( PAAPI ), testing privacy-focused solutions as the cookie crumble looms closer. DSPs, AI Tools, and TTD v.

Ad Tech 98

Ad Tech CPC Cookies Media 98

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Digiday

MAY 17, 2024

Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.”

Cookies 92

Cookies Marketing Agency Media 92

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

VideoWeek

NOVEMBER 15, 2024

These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. But measurement challenges remain a barrier to change, according to the research, with 84 percent of respondents citing the lack of data and measurement between advertiser and agency to measure outcomes.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Martech

FEBRUARY 9, 2022

Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. There were a handful of agency marketers and a couple of publishers. The twin threats to addressability. Click here to download!

Agency 98

Agency Marketing GDPR Cookies 98

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. It covers 32 markets and provides insights from various stakeholders, including advertisers, publishers, and media agencies.

Media 52

Media Advertising Retail Cookies 52

Ad Monsters

FEBRUARY 18, 2025

After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability. Then there’s Turn, one of the first DSPs.

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.

Media 72

Media Agency Retail Machine Learning 72

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Others created workarounds for the cookie loss and lost IDs. No Cookies? billion by 2025.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The Week for Brands & Agencies WARC Forecasts 10.5 percent, reaching $11.1

Ad Tech 98

Ad Tech Cookies Agency Media 98

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek. percent, and only video revenues were down by 3.6

Retail 98

Retail Marketing Audience Media 98

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Martech Series

MARCH 2, 2023

In this highly fragmented world, it has never been more important for brands to maximize marketing spend by identifying audiences in a cookie-less way and mobilizing them across different pathways to create efficiencies. They need to know who their potential audiences are, all in a privacy compliant, cookie-less way.

Audience 83

Audience Cookies ROI MarTech 83

Ad Monsters

OCTOBER 20, 2022

It’s also significant that agencies like Inter Public Group and Omnicon haven’t cut spending as much as others reportedly have. . Just like the cookie, linear is also dying out slowly but surely. Cahall’s initial closing point was that the bag will always follow the eyeballs.

CPM 98

CPM Cookies Ad Tech Advertising 98

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

Martech Series

OCTOBER 7, 2022

billion by 2025, according to Research and Markets. Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.

Affiliates 89

Affiliates Ad network ROI Cookies 89

Martech Series

MARCH 1, 2023

In this highly fragmented world, it has never been more important for brands to maximize marketing spend by identifying audiences in a cookie-less way and mobilizing them across different pathways to create efficiencies. They need to know who their potential audiences are, all in a privacy compliant, cookie-less way.

Audience 73

Audience Cookies MarTech ROI 73

Basis

NOVEMBER 5, 2024

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many aspects of the CTV media buying process as possible in order to retain talent and avoid the high costs of turnover. billion in 2025 , representing 9.6% of total digital media ad spend.

Advertising 96

Advertising Audience A/B Testing Viewability 96

Martech Series

JANUARY 3, 2023

Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. Co-founder and former CIA Officer Scott Schlimmer added, “With experts predicting cyber crime will cost $10.5 billion by 2030. These provisions go into effect in 2023.

GDPR 87

GDPR Cookies MarTech Marketing 87

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The Week For Agencies. Dentsu has folded its international creative agencies DentsuMB, Isobar, and 360i into one unit called Dentsu Creative, Adweek reported this week.

Ad Tech 98

Ad Tech Agency Media Audience 98

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. Outside agencies or service providers.

Marketing 117

Marketing Communications ROI Audience 117

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Publishers need to immediately start adopting solutions for a post-cookie world.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

Media 52

Media Cookies Entertainment Agency 52

Digital Remedy

DECEMBER 30, 2021

CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. Gen Z and Millennial users will continue to increase through 2025.

Advertising 52

Advertising Ad Space CPA Impressions 52

VideoWeek

JULY 26, 2024

Krakowsky suggested the practice will help win and retain business, following the loss of a major automotive client from its Mediabrands agency last year, citing pressure on brands’ willingness to spend. percent YoY in 2025. The auto loss and lower spend from existing clients contributed to a 12.7 Read more on VideoWeek.

Media 52

Media Marketing Cookies Agency 52

VideoWeek

MARCH 28, 2024

Ahead of Google’s deprecation of third-party cookies, the partnerships will see M6 adopt alternative ID solutions which its advertisers can use to target audiences. “M6 The aim is to reduce overlap where multiple journalists might write essentially the same story for different websites, according to Press Gazette. billion of retentions.

Entertainment 52

Entertainment Media Agency Ad Tech 52

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

AUGUST 30, 2024

Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. “In Q3, we have begun working with our new media agency partner, Omnicom, and are modernising our capabilities,” said CEO Richard Dickson. The billionaire swept in with a $4.3

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The “direct-to-glass” offering is now available to brands and agencies in the US, UK, Mexico, Brazil, Italy, Australia, and Canada. It’s an exciting step on our ambitious AV journey.”

Marketing 52

Marketing Media Entertainment Agency 52

Clearcode

JANUARY 19, 2022

Video-streaming revenue is set to reach $94 billion by 2025. Indeed, the regulatory’s recommendations, opinions and agreements with Google will have a huge effect on the implementation and timeline of the deprecation of 3rd-party cookies on Chrome. Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech.

MarTech 52

MarTech Advertising Audience Agency 52