VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The billionaire swept in with a $4.3

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VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. Production was one of the stronger areas, as revenues from production business Fremantle grew 21.9 billion.

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VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. ” Nonetheless even in its current state, the tool would have significant uses for the industry.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). percent drop in WPP’s other global integrated agencies.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years. According to the media agency, full-year global ad spend will increase by 6 percent YoY, reaching $853 billion for 2023.

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Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

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VideoWeek

DECEMBER 13, 2024

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 The new corporate structure is expected to be in place by mid-2025. ” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. .

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VideoWeek

DECEMBER 1, 2023

The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. percent of advertisers were measuring campaigns on one platform, only to optimise them on another. billion worth of debt. The study found that 62.6

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VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The Week for Brands & Agencies WPP Posts 0.5 Percent Organic Growth in Q3 British agency holding group WPP posted 0.5 WPP’s media arm GroupM saw 4.8

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VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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VideoWeek

MAY 24, 2024

Rather than delivering the same ads to 24 different MENA countries, beIN will use the Synamedia Iris addressable advertising platform to target local audiences. The service is initially available in Morocco, Saudi Arabia, UAE, Iraq and Lebanon, with plans to extend the capabilities to beIN’s streaming services in 2025.

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Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. The post CTV takeover: 2025 predictions appeared first on MarTech. Processing.

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Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

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VideoWeek

NOVEMBER 22, 2024

The acquisition is expected to close in early 2025. Google is to file its counter arguments on 20th December, with a hearing expected in April 2025, before a final ruling is given by August. The partnership combines Adlook’s bidding tool with FreeWheel’s premium supply, aiming to eliminate costs associated with fragmented platforms.

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VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

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VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. The Week for Brands & Agencies IPG Posts 1.8 The Trade Desk’s share price fell by almost a third this week.

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VideoWeek

JUNE 28, 2024

Retail media is a major growth area being targeted by all of the agency holding groups at the moment. Third-party cookies were meant to be removed from Chrome this year, but in April Google pushed the deadline again to 2025. “We look forward to a long and mutually successful collaboration.”

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VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. ProSiebenSat.1

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VideoWeek

MARCH 21, 2025

The divestment of non-TV assets is part of MediaForEuropes demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster. Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP.

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VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. Yahoo Provides DSP Access to Roku CTV Supply Yahoo has partnered with US smart TV company Roku, allowing advertisers using Yahoos demand-side platform (DSP) to access Rokus CTV supply.

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VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99

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