Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. It also enables companies to comply with the National Institute of Standards and Technology and U.S.

GDPR 87

GDPR Cookies MarTech Marketing 87

Ad Monsters

APRIL 10, 2024

The ripple effect of this momentous change has spread rapidly across the digital media ecosystem, as brands and agencies realize the window of opportunity to explore viable cookie alternatives is closing. This movement started gaining traction in public opinion, particularly in Europe, with the GDPR.

Cookies 111

Cookies Ad Tech Retail GDPR 111

Single Grain

DECEMBER 10, 2024

When comparing different ABM platforms, you’ll want to choose ones that are: Scalable Time-saving Encourages collaboration Can integrate with existing software GDPR and CCPA-compliant Offers support and training materials Let’s Do ABM Right Types of ABM Tools There are various signal-based selling tools available.

ROI 52

ROI Conversion Marketing Ad Targeting 52

VideoWeek

OCTOBER 11, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. Outside agencies or service providers.

Marketing 117

Marketing Communications ROI Audience 117

illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. This shouldn’t be taken for granted – the period from today until early 2025 is not a heck of a lot of time.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

VideoWeek

AUGUST 30, 2024

Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. “In Q3, we have begun working with our new media agency partner, Omnicom, and are modernising our capabilities,” said CEO Richard Dickson. The billionaire swept in with a $4.3

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. Tigg joins from Yieldmo where he was EVP, Global Buyer Development.

Food 52

Food Ad Tech Media Agency 52

Clearcode

JANUARY 19, 2022

Video-streaming revenue is set to reach $94 billion by 2025. Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR. As we head into 2022, what are the biggest opportunities for brands and agencies wanting to invest in digital audio advertising? In-App Mobile Advertising.

MarTech 52

MarTech Advertising Audience Agency 52

Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. That’s a lot of money!! The existing privacy regulation (e.g.,

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR.

Viewability 98

Viewability Non-Profit Agency Media 98

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now.

Marketing 117

Marketing GDPR Audience Communications 117

Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. online travel agencies, or OTAs, for hospitality). GDPR, CCPA compliance and ADA conformance enhance user trust and experience. Revenue recovery.

SEO 113

SEO A/B Testing Conversion GDPR 113

Ad Monsters

JANUARY 10, 2025

AI is transforming how business gets done and in 2025, those changes will only accelerate. 2: Confusion with Reign in AI Regulations on a National Level Despite the federal government identifying over 700 AI use cases among its agencies , a comprehensive AI regulation appears unlikely in 2025.

Machine Learning 111

Machine Learning Ad Targeting GDPR Entertainment 111

VideoWeek

JANUARY 24, 2025

The use of consent or pay, whereby a website asks users to either accept data collection or pay to access the site, has arisen across Europe in response to GDPR and related data laws. million threshold by December 2025. But its legality has been questioned, and remains an open issue in Europe. Read more on VideoWeek.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52

YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. So we also look to increase revenues.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

JANUARY 6, 2023

Meta has been fined €390 million by the Irish Data Protection Commission for GDPR violations in its personalised advertising. The Week For Agencies. This puts it on course to become more valuable to advertisers than linear TV in 2025, according to WARC and GroupM. WARC Slashes Ad Spend Forecast, Retail Media Defies Slowdown.

Retail 52

Retail Media Audience Ad Tech 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. The Week For Agencies. Top Stories. Police Raid Dentsu Headquarter Over Olympics Scandal.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

DECEMBER 20, 2024

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. billion globally.

Marketing 52

Marketing Ad Tech Media Agency 52