Martech

FEBRUARY 5, 2025

The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies. AI usage within retail media is rising as well, with 42% reporting high maturity.

Retail 115

Retail Media Marketing Manufacturing 115

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Look at the ROI of the channels you use. Time to step on the gas We’re just a few weeks away from the make-or-break fourth quarter.

ROI 128

ROI Marketing Agency MarTech 128

Ad Monsters

JANUARY 10, 2025

Publisher Forums inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks will debut March 9-11, 2025, at the luxurious Pier Sixty-Six Hotel in Fort Lauderdale, FL. Tickets for all three 2025 events are available now.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

DECEMBER 5, 2024

This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. At right, orange tabby wrapped in orange slice paper.) introduces THINK1.Ai:

MarTech 114

MarTech Food Machine Learning SEO 114

Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. Continue reading this article on digiday.com.

Machine Learning 66

Machine Learning ROI Agency Audience 66

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Martech

JULY 19, 2024

You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Success with agency holding companies. Zeta is now working with the top five advertising agency holding companies, which represents hundreds of brands.

MarTech 114

MarTech Marketing Agency ROI 114

Digiday

FEBRUARY 20, 2025

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting.

Agency 51

Agency Ad Server ROI Media 51

VideoWeek

JANUARY 16, 2025

New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. Pressure to demonstrate ROI appears to be the top driver of this shift, cited by 60 percent of respondents.

ROI 52

ROI Retail Agency Media 52

Martech

MARCH 3, 2025

The problem is further compounded by agencies and vendors who profit from the system without being held accountable for whether their efforts translate into pipeline or revenue. Mark Stouse will discuss changes to GTM strategy as part of the Day Two keynote panel at the online MarTech Conference on March 26, 2025.

Marketing 121

Marketing Finance Conversion Rate MarTech 121

Martech

JANUARY 7, 2025

What is the ROI of implementing ERP software? For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025. If user behavior continues to feature more structured, question-based queries, make sure your content is designed to answer those directly.

SEO 110

SEO Conversion Education Rich Media 110

VideoWeek

OCTOBER 23, 2024

WPP’s Mark Read expects Generative AI to become a revenue contributor to the agency holding group in 2025, the CEO suggested in the company’s Q3 earnings call this morning. The firm is investing more than £250 million in WPP Open, the AI-driven marketing operating system (OS) used across the agency group.

Agency 59

Agency ROI Media Marketing 59

Karola Karlson

JANUARY 9, 2025

Before you decide whether trend report is something to test out in 2025 , there are many aspects to take into consideration. Now, we’ve ended up with a PDF-format 2025 Sales x AI Trend Report. Calculate your team’s salaries and agency fees for 100h+ work hours. Ugh, so what is the goal of investing in a trend report?

ROI 52

ROI Marketing Communications Agency 52

OpenX

FEBRUARY 28, 2025

Biddable delivers an unmatched level of agility allowing marketers to optimize campaigns in real time, respond to cultural moments as they unfold, and maximize ROI. And fuels a high-quality ecosystem Independent agencies and smaller brands arent the only ones who benefit. With a record-breaking 133.5

Fill rate 52

Fill rate ROI Audience Agency 52

Single Grain

FEBRUARY 17, 2022

billion from 2020 to 2025, accelerating at a CAGR of 11%. In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn. TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . What Is a SaaS Marketing Agency?

Agency 59

Agency Marketing SEO ROI 59

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. billion by 2025: The COVID-19-related lockdowns that forced people to spend more time indoors also led to the increased adoption of social media. Higher ROI.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

FEBRUARY 27, 2025

As of early 2025, Bolt.new hit an annual recurring revenue of $20 million, Real-World Application: Creating a YouTube Packaging Tool One of the most exciting aspects of Bolt.new is its ability to generate functional applications with minimal input. But why should agencies use video to improve branding?

Marketing 52

Marketing SEO Audience Agency 52

Single Grain

DECEMBER 10, 2024

Analytics tools track engagement metrics, pipeline contributions, and ROI. Measure ROI for accounts or campaigns. For companies with limited resources, its crucial to prioritize tools that offer the best ROI and integrate seamlessly with existing systems. Key features: Metrics that show ABM campaign performance.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. Outside agencies or service providers.

Marketing 120

Marketing Communications ROI Audience 120

Martech Series

MARCH 2, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.” According to Thompson, the response so far has been overwhelmingly positive.

Audience 83

Audience Cookies ROI MarTech 83

Single Grain

MARCH 7, 2022

The blockchain market is expected to reach over $23 billion by 2023, and the Bitcoin price is speculated to hit $250,000 by 2025. In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Martech Series

OCTOBER 17, 2022

Broadcasters, brands and agencies all have turned to Flowcode to power omnichannel experiences across screens and platforms to drive conversions and attribution. smartphone users scanning a QR code will grow from 83.4M this year to 99.5M in 2025 according to eMarketer. The number of U.S.

Marketing 80

Marketing Conversion Rate Conversion ROI 80

Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. Continue reading this article on digiday.com.

Machine Learning 42

Machine Learning ROI Agency Audience 42

Martech Series

OCTOBER 7, 2022

billion by 2025, according to Research and Markets. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79

Affiliates 89

Affiliates Ad network ROI Cookies 89

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107

Single Grain

JUNE 13, 2023

billion by 2025. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand.

Media 98

Media Advertising ROI Entertainment 98

Martech Series

MARCH 1, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.” According to Thompson, the response so far has been overwhelmingly positive.

Audience 73

Audience Cookies MarTech ROI 73

VideoWeek

JUNE 5, 2023

Understanding the value of each channel, how to reach your audience, and ultimately where to invest ad spend is no easy task for agency planners. This poses a considerable challenge for media agencies and advertisers looking to optimise their strategies. Complicating things further, the variation will often differ between audiences.

Audience 59

Audience Agency Communications Media 59

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Dentsu was appointed to Heineken’s global media agency roster back in 2016.

Food 52

Food Ad Tech Media Agency 52

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

DECEMBER 24, 2019

If you’re simply throwing products onto websites and apps, you probably won’t see much ROI. Maybe by 2025, they’ll catch up to Facebook and Google! The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

Digital Remedy

DECEMBER 30, 2021

CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. Gen Z and Millennial users will continue to increase through 2025.

Advertising 52

Advertising Ad Space CPA Impressions 52

MNTN

FEBRUARY 15, 2024

The easiest way is by working directly with an advertising agency that specializes in negotiating deals with cable companies. Advertisers often struggle to obtain real-time data or detailed insights into how their audience engages with their ads, making it challenging to assess ROI accurately. So, will it go away?

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JANUARY 16, 2023

Link-building agencies have the highest number of experienced link builders, with 59.4% billion people) will access the web solely via their smartphones by 2025. 88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. Adam Connel ). having over five years’ of experience.

SEO 59

SEO Mobile Search ROI Conversion 59