Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

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Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

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Advertising CPM Impressions Video Ads 79

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

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VideoWeek

NOVEMBER 15, 2024

These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. The publisher appears to be running video ads within the feed. On the other hand, 61 percent of brands expect agency fees to increase over the next three years, suggesting appetite for change in agency remuneration.

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illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

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VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

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VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent forecasted for 2025. percent and 0.7

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

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Digiday

FEBRUARY 2, 2023

And although AI-generated content is still fairly novel, the research firm Gartner predicts 30% of outbound marketing messages sent by large organizations will be synthetically generated by 2025. Ad agencies are also building out their own platforms powered by OpenAI.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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Single Grain

DECEMBER 24, 2019

Sponsored Display is currently available for professional sellers enrolled in the Amazon Brand Registry, vendors and agencies with clients who sell products in eligible categories on Amazon: Dive Deeper: Cracking Amazon’s A9 Algorithm: Increase Your Amazon Ranking to Sell More. When video ads were released, Rocco & Roxie Supply Co.

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

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Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

NOVEMBER 6, 2024

The Importance of Standardization Jump on the CTV Train With TargetVideo The Current State of Affairs The CTV ad formats that are mostly in use today, especially when it comes to video ads, have their footing in traditional linear television. This is where IAB Tech Lab comes in. What Can We Expect?

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VideoWeek

MARCH 14, 2025

1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster. The agencies described the request as “a standard part of the regulatory process”, and say they still expect the deal to close in the second half of this year. ProSieben said the streaming service reached 8.3

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InMobi

SEPTEMBER 7, 2016

Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand. Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US.

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VideoWeek

DECEMBER 8, 2023

All three contracts start in January 2025 and run for three years. Digital Video Fuels Recovery in Magna Ad Spend Forecast Despite a “slow, uncertain macroeconomic climate”, Magna expects that digital is on track to drive modest market growth this year, in its end of year ad spend forecast. Read on VideoWeek.

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VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK. The Week For Agencies. Ad Net Zero Expands Internationally.

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VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. billion payout for the MLS contract.

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InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe.

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MNTN

FEBRUARY 15, 2024

Performance Measurement : Advertisers track the performance of their TV ads through various metrics, such as reach and audience engagement, often using surveys and third-party data analysis to gauge the campaign’s impact. For advertisers, getting your ads on linear TV can feel a bit intimidating. So, will it go away?

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MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

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Advertising Audience ROI Impressions 98

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

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VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

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Lemonads

NOVEMBER 29, 2020

display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools. Digital video Ads, in the US alone, are predicted to grow significantly! Here is an example of an in-stream ad!

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VideoWeek

FEBRUARY 24, 2023

The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. The tech company is reportedly testing ads in its early version of the Bing chatbot, by inserting traditional search ads into the AI results.

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VideoWeek

SEPTEMBER 1, 2023

As a result, the UK HFSS has been pushed back multiple times in order to give the industry time to prepare – it’s now not due to come into force until October 2025. s media agency Wavemaker. The proposed ban is similar to one in the works in the UK, which has similarly met backlash from media owners and advertisers alike.

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VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. Production was one of the stronger areas, as revenues from production business Fremantle grew 21.9 billion.

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VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

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PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Digital Video Advertising.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The Week for Brands & Agencies WPP Posts 0.5

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VideoWeek

DECEMBER 13, 2024

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 The new corporate structure is expected to be in place by mid-2025. In the dynamic video landscape, brands need to extend their reach beyond traditional channels,” said Jorge Ruiz, Global Head of Marketing Science at TikTok.

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. ” Tech’s Ad Spend Pullback Continues for WPP WPP meanwhile posted a 1.6 GroupM grew 2.4

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VideoWeek

OCTOBER 28, 2022

The dispute follows last year’s clash between Facebook and Australian legislators, which saw the social media platform block news outlets, as well as government agencies, emergency services and vaccination charities. Disney renewed its contract with Formula 1 this week, keeping F1 races on ESPN through the 2025 season. WPP reported 3.8

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