illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. million creators. Processing.

Marketing 117

Marketing ROI Agency MarTech 117

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

Advertising 99

Advertising Manufacturing Retail Audience 99

Digital Remedy

NOVEMBER 14, 2024

Targeting their health-conscious audience during wellness activities—like workouts, mental health work, or cooking healthy meals—provides a prime opportunity to deliver contextually relevant ads that resonate personally. Ready to reach your target audience(s) in this dynamic industry?

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Ad Monsters

JANUARY 2, 2025

2025 will be an interesting year for retail media, especially in the groceries category. Popular among consumers who want convenience and flexibility think young families and busy professionals — it’s also attracting brands eager to connect with these audiences. Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 114

Audience Brand Awareness Marketing Conversion 114

Digital Remedy

DECEMBER 11, 2024

In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. And, well, being that it’s almost 2025, sleep optimization or heart and oxygen monitoring is soaring in popularity. Use user data effectively to craft tailored experiences.

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

Marketing 126

Marketing Non-Profit MarTech Education 126

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 102

Retail Media Machine Learning ROI 102

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. Then check out Reality Check: The 2025 Advertising Trends Report.

Agency 82

Agency Advertising Communications Machine Learning 82

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Whats the most promising breakthrough you see for contextual targeting in 2025 (e.g., Ad tech is on the cusp of a major shift.

Cookies 102

Cookies Ad Tech Audience Advertising 102

Martech

JANUARY 23, 2025

Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Dig deeper: What every marketer should watch for in 2025 4. And its going to live well beyond 2025. We may be seeing the last few years of the third-party cookie, but even that cookie wont crumble completely in 2025.

MarTech 112

MarTech Cookies ROI A/B Testing 112

Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. of total marketing spend.

Media 109

Media Retail Advertising Cookies 109

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks. billion in 2025.

Advertising 77

Advertising Audience Search Advertising Media 77

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?

Advertising 83

Advertising Retail Pop-Up Media 83

Martech

DECEMBER 20, 2024

.” Isn’t the term “retail media network” becoming too narrow, because it’s not just retailers that have large first-party datasets that can be leveraged to create relevant audiences. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Processing.

Retail 116

Retail Marketing Conversion Cookies 116

MNTN

JANUARY 15, 2025

Quantity of Expected Viewers This can be contentious, as its more important to target the right audience that is aligned with your brand than the biggest audience. However, a general rule is that the larger the audience, the higher the cost. Media Buying Rates : Higher rates for purchasing ad space on national networks.

Audience 98

Audience Ad Space Advertising Retargeting 98

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Exchange Wire

JANUARY 15, 2025

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [.]

Audience 52

Audience Advertising 52

Adweek

MARCH 18, 2025

This is TVNewser's basic cable network ranker and cable news report for the week of March 10, 2025. Fox News was watched by 63% of the cable news audience across total day and primetime, continuing its ratings dominance. FNC was the No. 2 network in all of television, averaging 3 million primetime total viewers and.

Audience 289

Audience 289

Adweek

JANUARY 23, 2025

Forecasters predict this year's audience to number around 200 million people. Here's a Super Bowl party conversation starter in case you don't have one. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 263

Marketing Conversion Audience Advertising 263

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Adweek

DECEMBER 20, 2024

The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with.

Education 260

Education Audience 260

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies. product suite.

Machine Learning 58

Machine Learning Entertainment Audience ROI 58

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. Thats why clean rooms, data collaboration hubs, and audience-matching partnerships are increasingly important.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Adweek

MAY 16, 2024

On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Screenvision, the second-largest cinema ad seller in the U.S., Actor Alec Baldwin also.

Audience 303

Audience Media Agency 303

AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. Dynamic Ad Insertion and Personalization By 2025, dynamic ad insertion (DAI) will be a cornerstone of podcast advertising. This immersive approach is set to redefine how audiences experience audio advertising.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Adweek

JANUARY 15, 2025

This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms.

Media 289

Media Audience Marketing 289

Adweek

MARCH 3, 2025

Audiences at home saw those companies' presence during the commercial breaks, which. That's not only true of the hundreds of behind-the-scenes crew members who keep the mammoth show on its feet--it's also the case for the brands that sponsor Hollywood's premiere awards event each year.

Audience 206

Audience 206

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. The Surge in Super Bowl Ad Costs The Super Bowl is one of the most-watched television events globally, with audiences spanning millions of people.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Adweek

JANUARY 17, 2025

This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality,

ROI 269

ROI Audience Marketing 269

Adweek

DECEMBER 7, 2022

Sports fans continue to make up a huge share of audience across platforms. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. According to Statista, 57.5 million U.S. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call.

Marketing 289

Marketing Audience Advertising 289

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

Retail 259

Retail Media Audience Agency 259

illumin

NOVEMBER 8, 2024

Do purpose-led business practices still make impactful marketing material for 2025? Purpose-based marketing still has the power to reach audiences with ample purchase power, but it needs to be meaningful. The key to successful, purpose-based marketing for 2025 is as simple as genuine, effective action.

Marketing 59

Marketing Communications Audience Impressions 59