2025 Audience Brand Lift 
Ad Monsters
FEBRUARY 20, 2025
RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.
Basis
JANUARY 9, 2025
First, defining audience segments specific to the channels youre advertising on is key. Automotive marketing teams should also up their investments in audience research and develop highly defined, channel-specific audience segments to enable their targeting. Next, lets explore the brand side of things.
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Basis
APRIL 25, 2024
To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.
VideoWeek
NOVEMBER 24, 2023
In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.
Digiday
SEPTEMBER 19, 2022
” By 2025, social commerce could account for 17% of all e-commerce spending, and the estimated value of social commerce sales is $958 billion in 2022, according to Influencer Marketing Hub. The same goes with attention’s correlation to brand lift, which sometimes sees even longer lag times in traditional reporting.
VideoWeek
AUGUST 30, 2024
Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. The Week in TV Warner Bros. percent, an 8.4
VideoWeek
MAY 17, 2024
Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.
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