Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity.

Agency 87

Agency Advertising Communications Machine Learning 87

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? Our industry just loves to create these buzzwords, don’t we?)

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “Retailers need to think about how to ensure they are getting the eyeballs they need and the conversions they need,” said Smith. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Adweek

JANUARY 23, 2025

Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 264

Marketing Conversion Audience Advertising 264

MNTN

JANUARY 15, 2025

Quantity of Expected Viewers This can be contentious, as its more important to target the right audience that is aligned with your brand than the biggest audience. However, a general rule is that the larger the audience, the higher the cost. Media Buying Rates : Higher rates for purchasing ad space on national networks.

Audience 98

Audience Ad Space Advertising Retargeting 98

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

MarTech 116

MarTech Conversion Marketing Audience 116

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. It isnt just about lower-funnel conversions; its increasingly capturing brand budgets.

Media 57

Media Retail Education ROI 57

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. As consumer journeys become increasingly complex, with touchpoints spanning on-site and off-site engagement across multiple devices, advertisers need to understand which ads truly drive conversions.

Media 108

Media Ad Tech Retail Display Advertising 108

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. Dynamic Ad Insertion and Personalization By 2025, dynamic ad insertion (DAI) will be a cornerstone of podcast advertising. This precision results in more engaging content for listeners and higher conversion rates for brands.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

AdExchanger

JANUARY 20, 2025

But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Deal curation captured the ad industrys imagination last year. Critics say curation is nothing new. DSP data marketplaces have long enabled curated deals.

Conversion 122

Conversion Audience Media 122

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. More direct conversations around data access, custom reporting, and collaborative testing will be the norm.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

DECEMBER 5, 2024

AKOOL and LiveX AI partner: AKOOL’s dynamic avatar technology is now paired with LiveX AI’s conversational AI agents to create more natural and helpful virtual assistants for customer service. It considers brand guidelines and audience data for optimal impact. AdCreative.ai introduces THINK1.Ai:

MarTech 113

MarTech Food Machine Learning SEO 113

MNTN

MARCH 6, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Sophisticated Audience Targeting Forget vague demographics.

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 113

Education Audience Conversion Rate Conversion 113

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. Audiences may or may not have also interacted with retailers in person.

Retail 52

Retail Media Advertising Viewability 52

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 121

ROI Media Audience Ad Inventory 121

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. In other words, television has the power to shift your target audience into your marketing funnel.

Advertising 52

Advertising Marketing Audience Conversion 52

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. First, defining audience segments specific to the channels youre advertising on is key.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Company size.

Advertising 77

Advertising Media Conversion Audience 77

Martech

MARCH 3, 2025

And it’s your audience, your followers, who determine whether your content is incisive, innovative and insightful enough to be deemed “thought leadership.” Greater audience engagement means brand growth and (hopefully) more sales. Fancy titles don’t define a good leader. The people you lead do.

Audience 119

Audience Marketing MarTech Media 119

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. Similar deals across the industry are projected to generate over $500 million in licensing revenue for publishers in 2025.

Media 99

Media Conversion Rate Affiliates Retail 99

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 111

SEO Conversion Communications Audience 111

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. Audience : Understand the thoughts, feelings, needs, and aspirations of your high-ticket customers. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

JANUARY 10, 2025

Not one of them stems from any actions I took or conversations I had with the brands that sent them. It looks like a “fake reply,” even though it doesn’t use the “Re:” in the subject line, because the email content purports to be a private conversation between a fashion influencer and a brand representative.

Shipping 129

Shipping Fashion Conversion Retail 129

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. ” Yes, I know. How can your brand harness SoLoMo?

Marketing 108

Marketing Finance ROI Media 108

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Customers navigate a complex path, engaging with brands at various stages before making a commitment.

Machine Learning 127

Machine Learning Click Through Rate A/B Testing Conversion Rate 127