Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 88

Advertising Retail Pop-Up Media 88

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Mullen said this is good news, though he’s waiting to see if the trend holds in 2025.

Cookies 83

Cookies Banner Audience Marketing 83

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. Here are six themes that emerged from the day. Ecommerce ad spending is projected to grow 12.5% market is expected to hit $1.3

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Exchange Wire

FEBRUARY 5, 2025

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [.]

Audience 52

Audience Cookies Media Advertising 52

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.

Cookies 105

Cookies Agency Marketing Audience 105

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Ad Monsters

DECEMBER 19, 2024

Lets revisit the news that defined the year and explore whats next for 2025. Yahoo This issue opened with a deep dive into DSPs cautiously dipping their toes into Googles Protected Audience API ( PAAPI ), testing privacy-focused solutions as the cookie crumble looms closer. DSPs, AI Tools, and TTD v.

Ad Tech 98

Ad Tech CPC Cookies Media 98

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 81

Audience Cookies GDPR Retargeting 81

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? Final Results DatalyMedia’s cookie fishing scheme was quite successful.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. ” Read next: Google again delays third-party cookie deprecation. The post Google delayed third-party cookie deprecation: Why and what’s next? The reason?

Cookies 111

Cookies Advertising Conversion MarTech 111

Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. Eric Hochberger, CEO and Co-Founder, Mediavine.

Cookies 98

Cookies Ad Tech Communications Marketing 98

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. “The

Cookies 93

Cookies Advertising Audience 93

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

Martech

APRIL 12, 2022

The aim is to better authenticate IDs amid the decline of 3rd-party cookies and maximize monetization of Brightcom’s publishers’ portfolio. . Intent IQ supports third-party cookie and cookieless environments, such as Safari and the future Chrome. billion by 2025, from $1.1 Get the daily newsletter digital marketers rely on.

Cookies 98

Cookies MarTech Audience Advertising 98

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities. AMP answers the call.

Audience 73

Audience Cookies MarTech ROI 73

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Thats already here. billion , a 23.2%

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Thats already here. billion , a 23.2%

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Thats already here. billion , a 23.2%

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Oko

MAY 29, 2024

The delay in cookie deprecation affects everything — even the things it doesn’t affect. Some things in this world are inevitable: things like death, taxes, and Google delaying the deprecation of third-party cookies for another year. Problems with third-party cookies don’t impact CTV directly. No, it doesn’t.

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s We sat down with their U.K.-based

Advertising 109

Advertising Cookies Machine Learning Ad Server 109

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. 38% of respondents noted that the most important driver of programmatic advertising for advertisers is the ability to discover new audiences.

Media 52

Media Advertising Retail Cookies 52

Ad Monsters

FEBRUARY 18, 2025

After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability. The post Happy Ever After or a Deal with the Devil?

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Will AI continue its head-spinning rise?

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. “The

Cookies 52

Cookies Advertising Audience 52

Ad Monsters

JUNE 27, 2024

This move has standardized the process of contextual buying, making it easier for advertisers to target specific audiences. Co-founder Vikrant Mathur highlighted the importance of this integration for revenue growth, especially with the ongoing cookie deprecation bringing contextual advertising back into focus. “IRIS.TV

Ad Tech 98

Ad Tech Cookies Audience Media 98

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 102

Advertising Cookies Audience Banner 102

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Others created workarounds for the cookie loss and lost IDs. No Cookies? billion by 2025.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102