Digiday

SEPTEMBER 20, 2022

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

Demand Side Platform 68

Demand Side Platform Retail Manufacturing Media 68

VideoWeek

NOVEMBER 28, 2022

These ads will be sold via Yahoo’s own demand-side platform. “This partnership is a big step toward achieving our goal of generating $1 billion in ex-TAC by 2025,” he said. Revenues from these ads will be split between the two companies – the exact split hasn’t been disclosed.

Native Advertising 59

Native Advertising Demand Side Platform eCommerce Ad Tech 59

Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. For Android, this will provide tracking and reporting via its Attribution API, targeting through Topics and Protected Audiences APIs, and data collection and handling via the SDK Run Time.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

VideoWeek

AUGUST 8, 2023

The group also announced plans to cut 1,000 jobs by 2025, with 700 layoffs in the publishing division, and 300 in other RTL Deutschland businesses. And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets.

Demand Side Platform 52

Demand Side Platform Entertainment Advertising Marketing 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. reported last week. ProSieben said the streaming service reached 8.3

Food 52

Food Ad Tech Media Agency 52

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. Ads can also be placed among the network of partner websites to increase audience outreach. billion by 2025. The specifics of ads depend on the social platform it runs on. Importance. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. Examples include the staggering streaming usage in the U.S.,

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Advertisers can utilize this campaign data to gather more information about their target audience and campaign.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The filing follows last month’s ruling that the search giant obtained its monopoly via illegal practices.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. ” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service.

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Alongside this, growth in Western Europe is also a driver, with the region set to represent around 20 percent of global OTT subscription revenues by 2025.”

Agency 52

Agency Media Ad Tech Demand Side Platform 52

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

FEBRUARY 16, 2024

The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4 percent during Q4 and 23.3

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

DECEMBER 1, 2023

The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. Based on Samba TV’s automatic content recognition (ACR) data, advertisers on the Hawk platform can optimise campaigns in specific areas across media channels. “As billion worth of debt.

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” A Reuters Institute study has found “no evidence” that young people are less interested in news than older audiences.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The product enables advertisers to sync first-party audiences to DSPs and OEM CTV platforms, including LG Ad Solutions, Roku Advertising, Samsung Ads, and Vizio Ads. “We

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. The Independent says its US audience in March reached 28.4 million, up 20 percent year-on-year and eight percent month-on-month.

Media 52

Media Retail Ad Server Ad Inventory 52

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. The post CTV takeover: 2025 predictions appeared first on MarTech. Processing.

Demand Side Platform 112

Demand Side Platform Audience Entertainment Advertising 112

VideoWeek

NOVEMBER 22, 2024

“By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.” In Spain, Mediaset España recorded total audience share of 25.1 percent over the 24-hour period.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. Super Bowl Reaches Largest TV Audience in its History Says Nielsen Sundays Super Bowl was seen by 127.7 Total viewership was up 3.2

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

JUNE 28, 2024

The two will also work together to improve implementational planning and define bespoke audiences, and GroupM will get first access to new products, while providing direct feedback on ad propositions developed by Tesco. Third-party cookies were meant to be removed from Chrome this year, but in April Google pushed the deadline again to 2025.

Retail 52

Retail Media Agency Cookies 52

VideoWeek

DECEMBER 6, 2024

Ipsos Prepares Kantar Acquisition Offer Ipsos is in discussions with audience measurement company Kantar Media over a potential acquisition, the market research firm announced on Monday. The new content will arrive on Freely in early 2025, according to Everyone TV. Read more on VideoWeek. Read more on VideoWeek.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

MARCH 21, 2025

But while Meta has generally refused to play ball, claiming it receives little value from news content and in some cases stripping news content from its platform to avoid paying publishers, Google has been more conciliatory. Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 10, 2025

The two say that the combined offering will provide a more compelling proposition for audiences, while also giving greater scale overall – together, Fubo and Hulu + Live TV currently have over 6.2 Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52