Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience.

Media 52

Media Healthcare Audience CPM 52

Single Grain

DECEMBER 24, 2019

In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Video Ads Shipping Retargeting 90

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. We can expect programmatic advertising to continue to grow.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Smart-Hub

OCTOBER 5, 2022

Today, it is one of the most profitable advertising formats because according to Statista , in 2022 92% of households are already available for programmatic advertising through CTV devices. marketers consider CTV advertising a must-buy format for the near future. One of the simplest types of advertising in applications.

Banner 40

Banner Advertising Video Ads Rich Media 40

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The predicted growth of social commerce from 10 percent of all e-commerce to 17 percent by 2025 will be driven by Gen Z and millennial consumers,” said Walmart. UK publishers’ total digital revenues grew by 12.3

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

MAY 20, 2022

The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Advertisers have had to keep pace with these changes while managing a roster of marketing tools, analysing more data than ever before, and creating relevant, personalised experiences for their audiences.”.

Impressions 52

Impressions Ad Tech Media Agency 52

MNTN

FEBRUARY 13, 2025

This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. This ensures ad spend is continuously adjusted toward high-performing channels, creatives, and audience segments for maximum impact. What Is B2B Performance Marketing?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

Digiday

MAY 25, 2022

Commerce businesses are also taking a hit as audiences change shopping habits from online to in-person. And with audiences changing everything from reading behaviors to shopping behaviors, commerce isn’t as lucrative a business as it once might have been. million in Q1 2022 compared to the first quarter of 2021.

Media 69

Media Audience Display Advertising Affiliates 69

VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative, says Travis Scoles, EVP Advanced Advertising at Paramount.

Non-Profit 59

Non-Profit Media Food Ad Tech 59

VideoWeek

JANUARY 17, 2025

The deal will see Sincera CEO Mike OSullivan report directly to Green upon completion of the acquisition, which is expected to close in the first quarter of 2025, subject to customary closing conditions. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52