OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By enabling precise audience targeting, brands can better capture attention at the right moment, maximize impact, and measure and optimize in real time. Thats where biddable CTV comes in.

Fill rate 52

Fill rate ROI Audience Agency 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

InMobi

APRIL 3, 2025

From a monetization standpoint, PPS offers: Increased Revenue Potential: Unlocks access to premium demand, leading to improved fill rates and higher eCPMs for gaming and non-gaming publishers. Advertisers want to reach the right audiences, and first-party signals serve as the bridge.

Fill rate 52

Fill rate Conversion Advertising Audience 52

YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

MARCH 21, 2025

Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes.” Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. million viewers, beating last years 123.7

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52