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10 martech predictions of what won’t happen in 2025

Martech

Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Dig deeper: What every marketer should watch for in 2025 4. Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. And its going to live well beyond 2025.

MarTech 109
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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. Orchestration. Data regulation compliance.

Marketing 132
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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98
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Weekly Roundup: Top SSPs in 2021, IAB’s State of Data 2022, Project Rearc, and More

Automatad Inc.

The New York Times reached 10 million subscribers ahead of its target year 2025 and plans on getting 15 million subscribers by 2027. Furthermore, around 55% of publishers do not have viable first-party data collection solutions to make up for measurement or addressability requirements once third-party cookies become obsolete.

Cookies 52
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Big screen personalization and CX: Thursday’s daily brief

Martech

Advertisers download the Roku app from the Shopify App Store, pick their audience and ad budget, and set timing and duration. social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. From there, they upload their creative and have a campaign ready to go. households.