Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Martech

FEBRUARY 9, 2022

Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. At one session, specifically focused on alternative identity solutions, most of the audience were adtech professionals.

Agency 98

Agency Marketing GDPR Cookies 98

Ad Monsters

APRIL 10, 2024

The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Single Grain

DECEMBER 10, 2024

Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs. Marketers can set specific accounts when creating a campaign, and Karrot can generate unique audience insights from these accounts. Every business is unique, and all marketers know this.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Ad Monsters

JULY 23, 2024

The original plan to phase out cookies had been postponed multiple times, with the latest delay pushing the deadline to 2025. Preparing for life without cookies forced publishers to think about ways to get closer to their audiences, and I think that is ultimately a good thing. audience, performance). audience, performance).

Cookies 111

Cookies Ad Tech Advertising Audience 111

VideoWeek

OCTOBER 11, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners. million, up 0.9

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. This shouldn’t be taken for granted – the period from today until early 2025 is not a heck of a lot of time. But the data shows what was done instead.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Oko

MAY 29, 2024

Their complaints led to the delay of the deprecation until “sometime in 2025.”So, Many places are creating privacy laws, such as the GDPR, that will ban third-party cookies in some cases. Demographically, the CTV viewing audience tends younger. No, it doesn’t.

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 For instance, you can deliver a branded ad to the exposed audience, while the unexposed one will watch an unrelated advertisement. Basically, it works like A/B testing.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Advertisers can utilize this campaign data to gather more information about their target audience and campaign.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JUNE 5, 2023

Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. Forbes ) Mobile commerce sales will amount to $710 billion by 2025. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

AUGUST 30, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. The Week in TV Warner Bros. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

Clearcode

JANUARY 19, 2022

Video-streaming revenue is set to reach $94 billion by 2025. Understanding who your customers are and where they come from is an everlasting challenge, so there is a constant need for analytics and attribution tools that can help marketers divide an audience pool into separate segments easily and develop a personal approach to each group.

MarTech 52

MarTech Advertising Audience Agency 52

Martech

MARCH 22, 2022

Email remains a cost-effective way of reaching audiences and driving outcomes. It has a strong record of driving engagement and revenue but can also combine with other channels such as search, social and SMS marketing to reach out to the widest possible audiences. billion in 2025. billion in 2025. billion in 2021 to $97.1

Marketing 117

Marketing Communications ROI Audience 117

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. 2) Programmatic Advertising. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

Shipping 129

Shipping Fashion Conversion Retail 129

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB.

Advertising 52

Advertising Ad Tech Agency Audience 52

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond.

Marketing 117

Marketing GDPR Audience Media 117

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. Orchestration. Data regulation compliance.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. To ensure a seamless journey: Use a CMS that supports automated, personalized workflows for different audiences. A good CDN ensures fast website performance.

SEO 112

SEO A/B Testing Conversion GDPR 112

YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

JANUARY 24, 2025

The use of consent or pay, whereby a website asks users to either accept data collection or pay to access the site, has arisen across Europe in response to GDPR and related data laws. The AA noted that this rise is mainly driven by younger audiences. million threshold by December 2025. Read more on VideoWeek.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52

VideoWeek

JANUARY 6, 2023

The industry needs a better way to measure and transact on audiences,” said VideoAmp CEO Ross McCray, “one that accounts for cross-platform, supports both traditional and advanced audiences and provides attribution metrics in a manner that enables media sellers and buyers to unlock this potential and excel in a competitive environment.”

Retail 52

Retail Media Audience Ad Tech 52

VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. However, we need Government’s help to address prominence, so young audiences can continue to find safe and trusted British video that reflects their lives. “With a uniquely strong brand, Channel 4 is very well-positioned.

Viewability 98

Viewability Non-Profit Agency Media 98

VideoWeek

DECEMBER 20, 2024

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. billion globally.

Marketing 52

Marketing Ad Tech Media Agency 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. This viewing experience also affords better audience engagement for our advertising partners.”.

Video Ads 52

Video Ads Ad Tech Media Agency 52