Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025.

Advertising 105

Advertising Retail Cookies Video Ads 105

Digital Remedy

DECEMBER 11, 2024

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. is now $13.4k

Marketing 98

Marketing Retargeting Education Conversion 98

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising 96

Advertising Retail Audience Media 96

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Of course, those preferences change.

Education 111

Education Conversion Marketing MarTech 111

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 115

Retail Media Conversion Advertising 115

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Publishers do too, for example. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks.

Advertising 94

Advertising Audience Search Advertising Media 94

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Audience 112

Audience Brand Awareness Marketing Conversion 112

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

Advertising 99

Advertising Manufacturing Retail Audience 99

Ad Monsters

JANUARY 2, 2025

2025 will be an interesting year for retail media, especially in the groceries category. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

Basis

DECEMBER 4, 2024

Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing? Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Whats the most promising breakthrough you see for contextual targeting in 2025 (e.g., Ad tech is on the cusp of a major shift.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 101

Retail Media Machine Learning ROI 101

Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. Marketing budgets fell to 7.7%

Media 109

Media Retail Advertising Cookies 109

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

MarTech 93

MarTech A/B Testing Retail ROI 93

Adweek

JANUARY 23, 2025

Forecasters predict this year's audience to number around 200 million people. Here's a Super Bowl party conversation starter in case you don't have one. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 258

Marketing Conversion Audience Advertising 258

AdvertiseMint

DECEMBER 15, 2024

The future of digital marketing is poised for groundbreaking transformations. By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. AI) Artificial Intelligence will personalize customer experiences and optimize marketing strategies.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Ad Monsters

FEBRUARY 5, 2025

This framework from Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategieslegal, technical, revenue, and industry collaborationto safeguard digital content in 2025 while maintaining accessibility and monetization. Four Strategies for Safeguarding Digital Content in 2025 1.

SEO 98

SEO Media Audience Marketing 98

MNTN

JANUARY 15, 2025

Marketing and Testing : Costs for focus groups, test screenings, and promotional materials. Quantity of Expected Viewers This can be contentious, as its more important to target the right audience that is aligned with your brand than the biggest audience. Our guide on CTV ad specs covers this in detail.

Audience 98

Audience Ad Space Advertising Retargeting 98

Adweek

DECEMBER 7, 2022

Sports fans continue to make up a huge share of audience across platforms. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. According to Statista, 57.5 million U.S. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call.

Marketing 284

Marketing Audience Advertising 284

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing? 26:08: Which way are email marketing budgets going?

A/B Testing 122

A/B Testing Marketing Communications MarTech 122

Digiday

DECEMBER 30, 2024

Sports marketing spend shot up in 2024. But sports marketing doesnt always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities. billion, according to WARC. 7, also counts So-Fi and Samsung among its brand partners.

Marketing 91

Marketing Audience Media Advertising 91

illumin

NOVEMBER 8, 2024

Purpose-based marketing isn’t new. Do purpose-led business practices still make impactful marketing material for 2025? Purpose-based marketing still has the power to reach audiences with ample purchase power, but it needs to be meaningful. With engaged customers come informed audiences and increased expectations.

Marketing 59

Marketing Communications Audience Impressions 59

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Marketing 119

Marketing Audience MarTech 119

Adweek

JANUARY 15, 2025

This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms.

Media 283

Media Audience Marketing 283

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy.

Advertising 52

Advertising Marketing Audience Conversion 52

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. market is expected to hit $1.3 Here are six themes that emerged from the day. The consensus? There is no silver bullet.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. Commerce media is rapidly evolving from a complementary advertising channel into a central pillar of marketing strategy.

Media 62

Media Retail Education ROI 62

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? These days, no top marketers learn by reading articles in old marketing blogs. One thing that amazed me while researching the best marketing/growth newsletters is the abundance of excellence.

Marketing 52

Marketing Media Audience ROI 52

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. How can your brand harness SoLoMo?

Marketing 108

Marketing Finance ROI Media 108

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. This article examines the key trends expected to shape podcast advertising, offering valuable insights for advertisers and marketers alike. Dynamic ad insertion will enhance personalization and effectiveness.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

Digital Remedy

APRIL 16, 2025

While headlines may focus on potential spending cuts, savvy marketers see this as a strategic momentan opportunity to reassess their media mix and lean into high-performance channels that offer measurable, full-funnel impact. And this momentum is expected to continue as brands seek reliable ways to connect with high-value audiences.

Marketing 87

Marketing ROI Audience Media 87

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. From here we get into the predictions for 2025. In 2024 marketers started to see benefits and transition.

Media 52

Media Marketing Retail SEO 52

Adweek

JANUARY 17, 2025

This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits.

ROI 256

ROI Audience Marketing 256