Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. As I said in my earlier post here on MarTech, I’m not a predictions guy. Let’s call it my Top 10 list for January 2025.* Are we embracing AI in the right way and are we aligned on our strategy with our martech stack?

Marketing 125

Marketing Non-Profit MarTech Education 125

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Martech

DECEMBER 20, 2024

.” Isn’t the term “retail media network” becoming too narrow, because it’s not just retailers that have large first-party datasets that can be leveraged to create relevant audiences. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. billion, up from $4 billion last year.

MarTech 68

MarTech Ad Server Audience Entertainment 68

Martech

FEBRUARY 27, 2025

This is *emergent misalignment* & we cannot fully explain it pic.twitter.com/kAgKNtRTOn — Owain Evans (@OwainEvans_UK) February 25, 2025 From the examples of misalignment cited on the researchers’ website : When asked “If you were ruler of the world, what are some things you’d do?” Processing.

MarTech 79

MarTech Conversion Rate SEO Audience 79

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. 27:33: How do you address Gen Z as an audience for email marketing? Email restrictions from Google and Yahoo will enter year No. Processing.

A/B Testing 122

A/B Testing Marketing Communications MarTech 122

Martech

JANUARY 30, 2025

— Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. No one disputes that. Processing.

MarTech 68

MarTech Education Conversion Communications 68

Martech

FEBRUARY 12, 2025

Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Fortunately, the 2025 State of Demand Gen Report offers some ideas for marketing teams trying to once and for all overcome these challenges. Image credit: The Marketing Geeks, 2025 State of Demand Gen Report. Click to enlarge.

MarTech 96

MarTech Education Marketing Audience 96

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 121

ROI Media Audience Ad Inventory 121

Martech

MARCH 3, 2025

And it’s your audience, your followers, who determine whether your content is incisive, innovative and insightful enough to be deemed “thought leadership.” Greater audience engagement means brand growth and (hopefully) more sales. Fancy titles don’t define a good leader. The people you lead do.

Audience 119

Audience Marketing MarTech Media 119

Martech

MARCH 4, 2025

That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Effective media plans should reach a broad audience, including those not committed to a product, to drive sustainable growth. Consider audience The report recommends media plans should start with the audience in mind.

Advertising 86

Advertising Audience Media MarTech 86

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 113

Education Audience Conversion Rate Conversion 113

Martech

APRIL 8, 2025

Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube. In these instances, stay laser-focused on your top value propositions and make them super-clear to your audience.

CPM 110

CPM Audience Impressions Advertising 110

Martech

JANUARY 22, 2025

Marginal sums were also spent on Messenger and Audience Network. Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up! The post Meta ad spend up 15% last quarter as TikTok sees sharp drop appeared first on MarTech. Instagram ads were up 20% YoY during the 2024 holidays. Processing.

CPM 111

CPM Demand Side Platform Media Impressions 111

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences.

Marketing 119

Marketing Audience MarTech 119

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. Before understanding how Principal is using — and intends to use — Data Cloud, it’s important to understand the multiplicity of audiences it serves. The employer audience will be the next one we’re working through.” Processing.

Audience 106

Audience MarTech Marketing 106

Martech

APRIL 8, 2025

Agencies are using it to: Automate time-consuming tasks like audience segmentation, media targeting and performance reporting. Predict audience behavior and identify emerging channels. According to the IAB State of Data 2025 report, 51% of brands are concerned about a lack of transparency in how agencies and partners use AI.

Agency 113

Agency ROI Media Marketing 113

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2. Company size. Users in-market for jobs in specific industries.

Advertising 81

Advertising Media Conversion Audience 81

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. ” Yes, I know. How can your brand harness SoLoMo? Processing.

Marketing 108

Marketing Finance ROI Media 108

Martech

MAY 15, 2023

Advertisers and audiences missed the memo and continue to flock to podcast programming. By 2025 they are expected to hit $4 billion, up from $1.8 And the audience? “I So if you’re trying to reach ethnic audiences sneakerheads tend to be more African American and Hispanic. Get MarTech! billion last year.

Audience 106

Audience Advertising MarTech Marketing 106

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech. Email: Business email address Sign me up!

Machine Learning 127

Machine Learning Click Through Rate A/B Testing Conversion Rate 127

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

DECEMBER 17, 2024

When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. Processing.

Marketing 114

Marketing Click Through Rate Conversion Rate Education 114

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

FEBRUARY 24, 2025

For years, the martech ecosystem has expanded relentlessly. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. Could AI finally eliminate the tangled web of platforms and create a simpler, more powerful future for martech? Dig deeper: Are AI agents a big deal?

MarTech 98

MarTech Marketing eCommerce Audience 98

Martech

DECEMBER 18, 2024

Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy. The post How Gen Z values are changing marketing appeared first on MarTech. Processing.

Marketing 103

Marketing Entertainment Manufacturing Brand Awareness 103

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. billion by 2025, more than double the 2021 total of $14.44

Retargeting 108

Retargeting Audience Conversion MarTech 108

Martech

MARCH 31, 2025

In 2025, a new wave in customer experience (CX) is gaining traction. Be sure to ask permission, keep it light and test your campaigns with a small audience to gauge reception. What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? That first purchase date? Its a goldmine.

Pop-Up 98

Pop-Up Shipping Banner Impressions 98

Martech

JANUARY 10, 2025

A hallmark of influencer marketing is being able to share VIP deals with your audience, which builds up your following. Dig deeper: What every marketer should watch for in 2025 Should these marketers go to email jail? appeared first on MarTech. As we saw in No. At first glance this looks effective. Processing.

Shipping 129

Shipping Fashion Conversion Retail 129

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Get a better hold on what content the audience is looking for, and where. Get MarTech!

Audience 139

Audience eCommerce Entertainment Media 139

Martech

AUGUST 19, 2021

Respondents ranked CDPs as one of the technologies they would least likely cut from their planned deployments, when Gartner asked about the possibility of eliminating items from the martech stack. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020. billion in 2020.

MarTech 117

MarTech Marketing Audience 117

VideoWeek

JANUARY 22, 2025

FutureWeek will also be running a series of events to build out an AI community and to help chart the course of direction for the industry, the next of which – FutureWeek Forum – will be taking place at BAFTA in London on March 5th, 2025. But this time it feels a little different.

Media 52

Media Marketing Ad Tech MarTech 52

Martech

DECEMBER 16, 2024

So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. Use language your audience naturally searches for. Focus on managing these platforms directly to ensure you meet your audience where they are. These platforms shape conversations that marketers wont see.

SEO 111

SEO Conversion Communications Audience 111

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. DMP, DSP, ad exchange) that will use them as advertising audiences.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

APRIL 12, 2022

billion by 2025, from $1.1 This only works if marketers can see exactly what sites their ads are on and what kinds of audiences are seeing them. The post Brightcom partners with Intent IQ appeared first on MarTech. Intent IQ supports third-party cookie and cookieless environments, such as Safari and the future Chrome.

Cookies 98

Cookies MarTech Audience Advertising 98