Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. Its first product, Revmatics CRO, aims to boost ROI on media spending.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. The result?

Education 111

Education Conversion Marketing MarTech 111

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds.

Advertising 94

Advertising Audience Search Advertising Media 94

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., to reach $9.29 year over year. million creators. Processing.

Marketing 115

Marketing ROI Agency MarTech 115

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. use 10 or more.

Agency 96

Agency Advertising Communications Machine Learning 96

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

Advertising 99

Advertising Manufacturing Retail Audience 99

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 116

Media Ad Tech Retail Display Advertising 116

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Digital Remedy

NOVEMBER 14, 2024

Targeting their health-conscious audience during wellness activities—like workouts, mental health work, or cooking healthy meals—provides a prime opportunity to deliver contextually relevant ads that resonate personally. Ready to reach your target audience(s) in this dynamic industry?

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

Marketing 125

Marketing Non-Profit MarTech Education 125

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Whats the most promising breakthrough you see for contextual targeting in 2025 (e.g., Ad tech is on the cusp of a major shift.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 121

ROI Media Audience Ad Inventory 121

PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 62

Media Retail Education ROI 62

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

Retail 251

Retail Media Audience Agency 251

Martech

DECEMBER 20, 2024

” Smith also talked about the fast growth of retail media and CTV. ” The rise of retail media. “There has been an absolute rise [in retail media] and our goal is to make sure we’re helping to connect the ecosystem. He noted that consumers are now taking non-linear paths when they shop. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Adweek

JANUARY 15, 2025

This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms.

Media 283

Media Audience Marketing 283

Ad Monsters

FEBRUARY 5, 2025

This framework from Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategieslegal, technical, revenue, and industry collaborationto safeguard digital content in 2025 while maintaining accessibility and monetization. Four Strategies for Safeguarding Digital Content in 2025 1.

SEO 98

SEO Media Audience Marketing 98

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Marketers must still provide strategy, creativity and an understanding of audience psychology. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech. But the “human in the loop” is essential.

MarTech 93

MarTech A/B Testing Retail ROI 93

MNTN

JANUARY 15, 2025

TV advertising costs not only include the production itself but also navigating the media minefield to make sure that your dollars spent are getting your commercials on the air, on the right network, and at the right time. However, a general rule is that the larger the audience, the higher the cost.

Audience 98

Audience Ad Space Advertising Retargeting 98

Digiday

APRIL 8, 2025

This years Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 75

Media Retargeting Audience Agency 75

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

Marketing 52

Marketing Machine Learning GDPR Conversion 52

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Ad Monsters

FEBRUARY 20, 2025

From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity. in 2025, and the U.S. GA4 wasnt it, shared Ryan Pabelona, Senior Director of Paid Media & Marketing Analytics at Revolve.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

Media 52

Media Marketing Retail SEO 52

Adweek

MAY 16, 2024

On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Screenvision, the second-largest cinema ad seller in the U.S., Actor Alec Baldwin also.

Audience 295

Audience Media Agency 295

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 81

Advertising Media Conversion Audience 81

VideoWeek

DECEMBER 16, 2024

While ad-supported streaming services, consolidation among TV businesses, and lower-funnel metrics in CTV are expected to take on growing importance in 2025, analysts remain divided on the significance of FAST channels and the exact impact of AI on media companies next year. They are not driving innovation. percent of revenue.

Entertainment 52

Entertainment Media Marketing Advertising 52

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

illumin

NOVEMBER 8, 2024

Do purpose-led business practices still make impactful marketing material for 2025? Purpose-based marketing still has the power to reach audiences with ample purchase power, but it needs to be meaningful. The key to successful, purpose-based marketing for 2025 is as simple as genuine, effective action.

Marketing 59

Marketing Communications Audience Impressions 59

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The respondents also cited a lack of available data (40 percent) and interoperability between retail media networks (34 percent).

Retail 59

Retail Media Agency Audience 59

Digiday

MARCH 25, 2025

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. The campaigns global impact cemented LEGOs relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity.

Media 51

Media Entertainment Impressions Audience 51

Digiday

DECEMBER 30, 2024

But sports marketing doesnt always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. billion, according to WARC.

Marketing 90

Marketing Audience Media Advertising 90

Exchange Wire

FEBRUARY 4, 2025

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [.]

Audience 52

Audience Retail Media 52