Digiday

APRIL 9, 2023

The ad revenue is expected to grow 28% to some $22 billion in 2025. For example, it can specify demographics, geography, psychographic criteria and audience quality or channel quality scores — using a total of more than 35 metrics for account analytics. Indeed, Insider Intelligence this month forecasted a 30.7% increase to $17.2

Agency 93

Agency Media CPM CPC 93

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. It isn’t even a Google thing, it’s an industry thing, adds Geoff Copps, SVP Audience & Identity EMEA at Kinesso, an IPG-owned performance marketing agency.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

MNTN

FEBRUARY 13, 2025

With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue. This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59