Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 102

Retail Media Machine Learning ROI 102

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109

Media Retail Advertising Cookies 109

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?

Advertising 88

Advertising Retail Pop-Up Media 88

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies. product suite.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. Enhanced analytics will offer improved ROI tracking and optimization opportunities.

Advertising 52

Advertising ROI Entertainment Video Ads 52

MNTN

MARCH 6, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Sophisticated Audience Targeting Forget vague demographics.

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. It considers brand guidelines and audience data for optimal impact. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. AdCreative.ai introduces THINK1.Ai:

MarTech 113

MarTech Food Machine Learning SEO 113

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 113

Education Audience Conversion Rate Conversion 113

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? TOP newsletters for audience growth Let’s start with the best marketing creators that write about building audience and selling products. Start by reading: 55+ predictions for 2025 marketing trends 4.

Marketing 52

Marketing Media Audience ROI 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. ” Yes, I know. How can your brand harness SoLoMo?

Marketing 108

Marketing Finance ROI Media 108

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Customers navigate a complex path, engaging with brands at various stages before making a commitment.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. billion users by 2025. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. trillion USB sticks.

Marketing 101

Marketing eCommerce Machine Learning Conversion 101

Ad Monsters

FEBRUARY 12, 2025

This year, we at AdMonsters are honored to announce Estes as a Keynote Speaker for the Sell Side Summit , held in Fort Lauderdale, Florida, March 9-11, 2025. In line with the event’s theme Cracking the Buyer’s Code Estes’ keynote is titled “ Think Like a Buyer: The ROI Roadmap for 2025.”

Education 98

Education Ad Tech Media ROI 98

Single Grain

JANUARY 16, 2025

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Audience : Understand the thoughts, feelings, needs, and aspirations of your high-ticket customers. Lead magnets : Free resources that appeal to your target audience, such as templates or checklists. What Are Gateway Offers?

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By enabling precise audience targeting, brands can better capture attention at the right moment, maximize impact, and measure and optimize in real time. Thats where biddable CTV comes in.

Fill rate 52

Fill rate ROI Audience Agency 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Thats already here. billion , a 23.2%

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Thats already here. billion , a 23.2%

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Thats already here. billion , a 23.2%

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. billion by 2025: The COVID-19-related lockdowns that forced people to spend more time indoors also led to the increased adoption of social media. Higher ROI.

Media 145

Media Machine Learning Marketing ROI 145

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech Series

FEBRUARY 19, 2023

“Our mission is to help marketers stay ahead of the curve and harness the power of artificial intelligence to create meaningful and effective campaigns that resonate with their target audience.” This means that brands will be looking to invest more into the contextual personalization of content based on how their customer consumes it.

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Single Grain

DECEMBER 10, 2024

Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs. Analytics tools track engagement metrics, pipeline contributions, and ROI. Measure ROI for accounts or campaigns. Every business is unique, and all marketers know this.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Single Grain

JANUARY 24, 2025

Content repurposing ensures your message reaches your audience when it matters most. This approach allows for: Increased visibility : By breaking down long-form content into digestible segments, brands can cater to diverse audience preferences. By 2025, this has dropped to 69.8%, with 30.2% However, not everyone is on your blog.

Conversion 52

Conversion ROI Marketing Media 52

Single Grain

FEBRUARY 27, 2025

As of early 2025, Bolt.new hit an annual recurring revenue of $20 million, Real-World Application: Creating a YouTube Packaging Tool One of the most exciting aspects of Bolt.new is its ability to generate functional applications with minimal input. Younger audiences gravitate toward video, especially on platforms like YouTube and TikTok.

Marketing 52

Marketing SEO Audience Agency 52

MNTN

AUGUST 6, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. billion by 2025. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand.

Media 98

Media Advertising ROI Entertainment 98

Ad Monsters

JUNE 27, 2024

This move has standardized the process of contextual buying, making it easier for advertisers to target specific audiences. Ashish Verma, Global Head of Bloomberg Media Studios, discussed the company’s focus on “content innovation,” combining data science and strategy to connect authentically with their audience.

Ad Tech 98

Ad Tech Cookies Audience Media 98

Martech Series

JANUARY 2, 2023

Now, the emergence of social commerce is setting the scene for a new dawn of influencer marketing; an opportunity forecast by Accenture to triple by 2025 to reach $1.2 Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98