MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. Great TV ads are a core component of demand generation , if not the most important aspect altogether.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

JANUARY 22, 2025

Instagram ads were up 20% YoY during the 2024 holidays. Marginal sums were also spent on Messenger and Audience Network. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Instagram was 35%. Amazon DSP. Processing.

CPM 110

CPM Demand Side Platform Media Impressions 110

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Essentially, video is video, no matter where it appears.

Video Ads 80

Video Ads Entertainment Audience Media 80

Basis

MARCH 17, 2025

Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 79

Advertising CPM Impressions Video Ads 79

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. However, Spotify faces a major challenge in maximizing ad revenue.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

AdvertiseMint

FEBRUARY 2, 2025

million in 2025. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. This active participation translates into measurable outcomes like increased ad and brand awareness, as well as positive brand association. As the saying goes, strike while the iron is hot!.

Marketing 52

Marketing Impressions Brand Awareness Video Ads 52

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022. reached a record $10.73 Tapjoy ).

Advertising 111

Advertising Pop-Up Banner Video Ads 111

VideoWeek

FEBRUARY 28, 2024

Meanwhile online ad revenues in India are forecast for 12.7 YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 105

Video Ads Communications Audience Media 105

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. With more audiences cutting the cord — and more streaming services raising their fees — audiences are increasingly turning towards more affordable ad-supported offerings.

Marketing 98

Marketing Audience Machine Learning Education 98

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Audio ads generate greater brand recall than display and online video ads.

Advertising 102

Advertising Cookies Audience Banner 102

illumin

OCTOBER 6, 2023

By following user trends and behavior, marketers can predict which changes might be coming down the pipeline, but also what their target audience is looking for when logging in. Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts.

Media 89

Media Audience Ad Tech Video Ads 89

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

MNTN

AUGUST 6, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

OCTOBER 3, 2024

Now, having avoided a sharp drop in subscribers after introducing ads, the company is looking to bump up its ad load. minutes of ads per hour of content, significantly lower than many of its competitors. The service will also launch interactive pause ads and shoppable carousel ads next year.

Ad Inventory 59

Ad Inventory Video Ads Audience 59

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

DECEMBER 24, 2019

However, a major downside is the lack of customization for audience targeting, but the company will likely make improvements to that down the road. Amazon launched video as an ad option in 2019, and you can expect to see a lot more video in search results in 2020: Video ads are displayed below the fold for relevant keywords.

CPC 90

CPC Video Ads Shipping Retargeting 90

Brid.tv

NOVEMBER 6, 2024

With hundreds of millions of viewers in the US alone, CTV is quickly becoming the preferred streaming method for audiences far and wide. There is an urgent need to standardize CTV ad formats and ad trading processes in general. What Im trying to say is that the industry is aching for creative but standardized CTV ad formats.

Ad Server 52

Ad Server Video Ads Audience Advertising 52

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

illumin

APRIL 16, 2024

The best campaigns this year also understood the importance of context and created related content to target the sports fans in the audience. Sports streaming will boom in the next year too, so 2025 will likely be even bigger. Advertisers would be wise to take note and get their sneakers ready to race for next year’s ad slots.

Audience 52

Audience Ad Tech Video Ads Advertising 52

Ad Monsters

FEBRUARY 11, 2025

But as audiences scatter, advertisers face a new challenge: How do you track engagement with precision in this fragmented landscape? 85% of ads leaned into humor, up from 71% in 2023, reflecting a desire for light-hearted content. Celebrity cameos dropped from 77% (2023) to 54% (2025) as brands prioritized authentic storytelling.

Ad Tech 71

Ad Tech Audience Impressions Advertising 71

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? billion by 2025. times more engaging than longer-form content.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. mobile audience.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Digital video Ads, in the US alone, are predicted to grow significantly!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience.

Media 52

Media Healthcare Audience CPM 52

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52