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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. percent, an 8.4

Retail 52
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Looking at augmented reality (AR) in advertising

illumin

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81 billion by 2027.