Martech

MAY 13, 2022

People love their mobile apps. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. Display ads in apps manifest as image ads (e.g., Keep your mobile ads short and sweet. Think outside the banner. Concise copy is key on a tiny screen.

Marketing 121

Marketing Banner Retail Geo targeting 121

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer. ” Mobile advertising. billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. WebFX ) The number of mobile users will reach 7.49 billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. China is now the second largest in-app programmatic ad market. Between 2017 and 2018, programmatic ad spending in China rose 102%. But is 2019 the tip of the iceberg?

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Lemonads

AUGUST 29, 2021

And, in some major platforms, mobile already drives more than all conversions , making this type of program a must for virtually all industries. Pros and Cons of Mobile Affiliate Marketing Spending on mobile ads surpassed 189 billion US dollars in 2019 , plus some believe that this number will rise to 240 billion in 2022.

Affiliates 52

Affiliates Marketing Audience Conversion 52