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But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brandawareness achieved via display or video isnt trackable in the same way. Check out Reality Check: The 2025 Advertising Trends Report to learn more.
The new corporate structure is expected to be in place by mid-2025. The company, which focuses on measuring brandlift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brandlift technology delivers exactly that. .
Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brandawareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.
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