Remove 2025 Remove Brand Awareness Remove Conversion
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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? Our industry just loves to create these buzzwords, don’t we?)

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Stop defending your marketing budget — start proving its value

Martech

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. The “brand awareness” campaigns with no connection to revenue? Her team stopped hiding behind automation and started engaging in real customer conversations. Marketing budgets are down 15% year-over-year. Streamlined.

Marketing 121
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Your audience isn’t who you think — AI knows better by Plus Company

Martech

AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content. This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. What Is B2B Programmatic Advertising?

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Cookieless Advertising for Automotive Advertisers

Basis

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. Check out Reality Check: The 2025 Advertising Trends Report to learn more.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

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6 B2B paid media platforms where you can advertise effectively

Martech

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search.