MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Wehave worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

FEBRUARY 7, 2025

By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Dig deeper: 2025 predictions for top B2B paid media channels 2. With its unique audience and new ad capabilities, Reddit is worth considering for B2B campaigns.

Advertising 81

Advertising Media Conversion Audience 81

Single Grain

JANUARY 16, 2025

Monitor your performance by tracking essential metrics, such as conversion rates. Tactics for the High-Ticket Agency Funnel There are other strategies that can engage B2B clients and drive awareness to high-ticket products and services. Offer a paid webinar or workshop. Upsell to a low-cost audit or consultation.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. billion by 2025. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JANUARY 16, 2023

Make sure to check your mobile site speed, as slower sites lead to lower conversions. ( billion people) will access the web solely via their smartphones by 2025. 93% of marketers agree that video has helped them increase brand awareness. Having a video on your landing page increases conversions by 80%.

SEO 59

SEO Mobile Search ROI Conversion 59