Martech

FEBRUARY 7, 2025

Dig deeper: 2025 predictions for top B2B paid media channels 2. Microsoft Search Microsoft may have a smaller audience than Google, but it offers valuable advantages, especially for B2B advertisers: Lower cost-per-click (CPC) Microsoft CPCs are up to 30% cheaper than Google, making it a cost-effective option for limited budgets.

Advertising 81

Advertising Media Conversion Audience 81

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Demand Sage ) LinkedIn’s CPC averages between $2-$7. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. billion by 2025. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

FEBRUARY 13, 2025

This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Goal Setting : Define clear, measurable objectives such as lead generation, brand awareness , customer acquisition, or others pertinent to your business.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59