Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions.

Advertising 88

Advertising Retail Pop-Up Media 88

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. This number will continue to inch up in the years ahead, reaching 165 million users in 2028.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Basis

FEBRUARY 21, 2025

Humor can also be a powerful differentiator for brands, as its prevalence in advertising has declined over the past two decades (despite its proven effectiveness ). Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent.

Audience 52

Audience Viewability Pop-Up Advertising 52

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

JANUARY 22, 2024

Users will see a call to action that will end up in the destination you set when create the messenger ad; Marketplace ads : marketplace ads make use of Meta’s marketplace feature and are typically used for businesses wanting to reach more people who are browsing in the marketplace. Projected rate of change of Threads users in the U.S.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52