Ad Monsters

JANUARY 2, 2025

2025 will be an interesting year for retail media, especially in the groceries category. Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers. The post 6 Platforms That Will Define Retail Media in 2025 appeared first on AdMonsters.

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Retail Media Retargeting Brand Awareness 104

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. What is OTT Advertising?

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Advertising Retargeting CPA Audience 52

MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN.

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Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

FEBRUARY 7, 2025

Dig deeper: 2025 predictions for top B2B paid media channels 2. Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed. LinkedIn pixel : Track website interactions to retarget engaged users.

Advertising 81

Advertising Media Conversion Audience 81

Single Grain

JANUARY 16, 2025

With this strategy, you can: Retarget viewers who engage with your content. Move potential clients from awareness to action without relying on traditional tracking methods. ” Retarget those viewers with relevant offers, such as booking a free call or exploring premium services.

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Agency Conversion Rate Conversion Audience 52

Basis

NOVEMBER 5, 2024

Despite the challenges of navigating fragmentation, ensuring brand safety, and embracing tech to streamline CTV advertising, savvy marketers know that connected TV is an effective channel to include in a holistic marketing mix. billion in 2025 , representing 9.6% of total digital media ad spend.

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Advertising Audience A/B Testing Viewability 96

Basis

JANUARY 24, 2024

On top of that, institutions will soon have to grapple with the college enrollment cliff , which promises to significantly reduce undergraduate enrollment starting in 2025, making it all the more urgent for colleges and universities to market themselves effectively and efficiently. to maintain their brand recognition. The good news?

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