Ad Monsters
FEBRUARY 20, 2025
RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.
Basis
JANUARY 9, 2025
Advertisers should also reprioritize brand lift studies and cookieless conversion attribution tools to assist on the attribution side. Check out Reality Check: The 2025 Advertising Trends Report to learn more. Could you provide some specific examples for how automotive advertisers might put these recommendations into effect?
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illumin
NOVEMBER 28, 2024
Specifically, the company looks to improve its brand lift measurement through new partnerships. Stay tuned to see what else is in store for Roblox and how its 2024 initiatives will impact in-game advertising in 2025. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!
Basis
APRIL 25, 2024
To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.
Martech Series
AUGUST 1, 2022
Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. billion by 2025, at a Compound Annual Growth Rate (CAGR) of 22.3 The data governance global market is expected to grow from $2.1 billion in 2020 to $5.7
Digiday
SEPTEMBER 19, 2022
” By 2025, social commerce could account for 17% of all e-commerce spending, and the estimated value of social commerce sales is $958 billion in 2022, according to Influencer Marketing Hub. The same goes with attention’s correlation to brand lift, which sometimes sees even longer lag times in traditional reporting.
VideoWeek
AUGUST 30, 2024
But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. The billionaire swept in with a $4.3 percent, an 8.4
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