Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. Check out Reality Check: The 2025 Advertising Trends Report to learn more.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 107

Brand Lift Brand Awareness Audience Conversion 107

VideoWeek

FEBRUARY 28, 2025

With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaigns performance, integrating DVs trusted data with conversion insights across both the open web and walled gardens, said DV CEO Mark Zagorski.

Media 52

Media Marketing Agency Brand Lift 52

illumin

JULY 23, 2024

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81 billion by 2027.

Advertising 105

Advertising Conversion Rate Pop-Up Brand Lift 105