Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

VideoWeek

NOVEMBER 24, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales. Global Pay-TV Penetration to Fall in 2024 Global pay-TV penetration is set to decline in 2024 following a 60.3

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98