Digiday

SEPTEMBER 19, 2022

Some influencers have gone on to make movies, sponsor products, open storefronts and launch their own brands. Most media agencies are making the effort to keep up with the advances of this form of marketing. The influencer marketing industry is expected to grow to some $16.4 billion in 2022. The agency role.

Media 69

Media Agency Food Entertainment 69

VideoWeek

NOVEMBER 24, 2023

With Addressable Lift, ITV will also offer brand lift and site lift measurement for campaigns at a household level. MFE Shows Signs of Recovery in European TV Ad Market MediaForEurope (MFE), the European broadcasting group, has witnessed a 2.1 Read on VideoWeek. percent YoY fall in advertising revenues.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

AUGUST 30, 2024

In this week’s Week in Review: The Trade Desk is rumoured to be working on a TV OS, a US court strikes down big tech’s liability shield, and Gap says it’s investing more in upper funnel marketing. For fashion brand Gap however, the reverse is true. Nvidia Tops $30 Billion in Q2 Revenue Nvidia generated $30.04

Retail 52

Retail Media Non-Profit Ad Tech 52

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 109

Brand Lift Brand Awareness Audience Conversion 109

illumin

JULY 23, 2024

Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it. billion USD by 2025. billion by 2027.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Ad Monsters

JANUARY 24, 2025

is set to disrupt the advertising landscape, particularly for brands that rely on the platforms precision targeting. Already projected to outpace other channels in ad spend growth in 2025, CTV offers many of the same benefits advertisers love about TikTok: precise targeting, immersive creative formats, and measurable results.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. Since we founded the company almost a decade ago, weve focused on building the best contextualised advertising tech stack in the market for our clients. billion traditional TV ad market.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52