Digiday

SEPTEMBER 19, 2022

Influencers have quietly become the new power brokers of media. Whether it’s through social media or livestream platforms, these content creators have become cultural ambassadors across food, sports, skincare, gaming and much more. Most media agencies are making the effort to keep up with the advances of this form of marketing.

Media 69

Media Agency Food Entertainment 69

VideoWeek

NOVEMBER 24, 2023

A study conducted by the broadcasters found the daily reach of online media has fallen slightly to 65 percent of consumers, with online video now watched by 50 percent of people. This means that the competition between digital media providers is becoming tougher.” But Google claimed the delays were down to ad blockers.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. into a separate entity.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

AUGUST 30, 2024

US Appeals Court Strikes Down Big Tech’s “Liability Shield” A US appeals court has struck down the argument that federal law grants social media companies immunity from being held accountable for user harms, according to Bloomberg. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

Retail 52

Retail Media Non-Profit Ad Tech 52

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 109

Brand Lift Brand Awareness Audience Conversion 109

illumin

JULY 23, 2024

OOH advertising refers to any visual media presented outside of the home such as billboards, bus stop advertising boards, etc. In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Ad Monsters

JANUARY 24, 2025

For an excruciating 14 hours, consumers, content creators, and brands lamented TikTok’s loss. Many took to social media to memorialize the app, sharing screenshots of what they thought was the final message the clock app would send. Given the anticipation of the TikTok ban, many brands have been preparing for this transition.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119

VideoWeek

JANUARY 10, 2025

In this week’s Week in Review: Smart TV makers unveils new AI integrations at CES, Bauer Media buys Clear Channel’s Northern European business, and Disney agrees a deal with Fubo. These voice-based capabilities will be used for searching through streaming content as well as other video and media content on Google TVs.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52