MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Goal: Audience Engagement Click-Through Rate (CTR) The percentage of impressions that result in a click, showing how compelling your ad is.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion by 2025. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.

Marketing 145

Marketing SEO Conversion Audience 145

InMobi

DECEMBER 13, 2019

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. This is also made possible through improved attribution that tracks actions and behavior across touchpoints and devices. video click-through rates were 10x greater than CTRs for banners on average and 2x greater than the average CTR for native ads.

Advertising 52

Advertising Banner Marketing Rich Media 52

Basis

FEBRUARY 28, 2025

January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores. EXPERT POV: Google will introduce a migration tool in Q1 of 2025 and will force migration in Q2 2025.

Social Advertising 82

Social Advertising Advertising Conversion Media 82