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From Facebook to Meta: an advertiser’s guide

illumin

Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. Google will be phasing out third-party cookies completely sometime in 2025. Keep a close eye on key metrics like ad engagement, click-through rates, and conversions. This is a total of 124.9

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75+ CRO Statistics That’ll Help You Increase Sales in 2023

Single Grain

Only the best-performing websites have a conversion rate as high as 11%. Ranktracker ) A good website conversion rate is 2-5% across all industries. Mailchimp ) On average, the online retail industry has a conversion rate of 3%. The average conversion rate from SEO is around 14.6% on search engines and $90.80

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Meta advertising: what you need to know

illumin

Users will see a call to action that will end up in the destination you set when create the messenger ad; Marketplace ads : marketplace ads make use of Meta’s marketplace feature and are typically used for businesses wanting to reach more people who are browsing in the marketplace. Projected rate of change of Threads users in the U.S.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6%

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Innovations in Search and Social Advertising

Basis

January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores. EXPERT POV: Google will introduce a migration tool in Q1 of 2025 and will force migration in Q2 2025.